Charles Hetrelezis in

Charles Hetrelezis

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Founder at Blackboard Agency
📍 Melbourne, Victoria, Australia

Charles Hetrelezis is the founder of Blackboard Agency, a firm dedicated to crafting high-performing ad creatives for Australian brands. With a background in Media and Communication from Swinburne University of Technology, he specializes in creative strategy and performance analysis to develop scroll-stopping digital ads.

Outside of his agency work, Charles shows a keen interest in business and global affairs. He follows developments from major organizations like Google, Harvard Business Review, and international news sources such as the BBC and the Australian Broadcasting Corporation (ABC).

He strongly believes that raw, authentic User-Generated Content (UGC) is far more effective and profitable than expensive, polished studio advertisements.

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Experience
9 Years
Current Role
Founder
Job Level
Leadership
Location
Melbourne, Victoria, Australia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Charles cares about

UGC Ad Performance
Frequently champions raw, lo-fi User-Generated Content as being more effective and having a higher ROAS than polished, high-budget studio ads.
Meta Advertising
Writes specifically about fixing backward Meta Ads creative strategies and leveraging the platform to generate significant revenue for brands.
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Career

Work history

10-2022
Founder
Blackboard Agency
2016 - 2023
Freelance Videographer
Freelance, self-employed
In the press

Media appearances

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Education
Mass Communication/Media Studies
Drexel University's Westphal College of Media Arts & Design
2017 - 2019
Bachelor of Media and Communication
Swinburne University of Technology
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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