Charles Kim, CIPP/US in

Charles Kim, CIPP/US

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VP, Marketing & eCommerce at Straub Automotive
📍 Bradenton, Florida, United States

Charles is the VP of Marketing & eCommerce at Straub Automotive, leveraging deep expertise in brand strategy and digital retail. An alumnus of the University of Michigans Ross School of Business and a Certified Information Privacy Professional (CIPP/US), colleagues describe him as a forward-thinking, pragmatic, and best-in-class leader in the automotive industry.

Outside of his professional life, Charles is a multi-talented enthusiast with a diverse range of interests. He is an auto racing driver, a musician, an artist, and a teaching tennis professional. His hobbies also include downhill skiing, motorcycle riding, and 4x4 off-roading, showcasing a passion for both speed and outdoor adventure.

Unique fact: He is the President of VISION Engines, a company developing a scalable, cleaner-than-electric power solution to replace internal combustion engines.

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Experience
40 Years
Current Role
VP, Marketing & eCommerce
Job Level
Senior
Location
Bradenton, Florida, United States
Personality Overview

How Charles shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Charles cares about

Automotive Retail Innovation
He is critical of OEM digital certification programs, believing they stifle innovation and negatively impact sales and customer experience, advocating for more competitive solutions.
Future Engine Technology
As President of VISION Engines, he is directly involved in developing a cleaner-than-electric alternative to the internal combustion engine, showing a passion for powertrain innovation.
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Career

Work history

12-2025
VP, Marketing & eCommerce
Straub Automotive
10-2022 - 12-2025
CEO/CSO
DealerX
9-2022
President and Executive Chairman
VISION Engines, Inc.
9-2022
Principal
Titan Global Group
7-2020 - 10-2022
Director, Retail Transformation
Hudson Automotive Group, Inc
In the press

Media appearances

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Education
9-1987 - 5-1991
BBA
University of Michigan - Stephen M. Ross School of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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