Charles Limido

Observer
DISC Type : ci

Director, Product & Pricing Strategy at Salesforce

San Francisco, California, United States

Overview

Charles Limido is a strategy expert at Salesforce, focusing on consumption-based pricing and Cloud + AI monetization. An MBA graduate from UC Berkeleys Haas School of Business, he has a diverse background in corporate strategy, business development, and pricing. He identifies as an "action-oriented" leader.

Outside of his professional life, Charles has a keen interest in the wine industry, having co-organized a wine speaker series during his MBA. His adventurous side was demonstrated by his participation in an "Extreme Leadership" course that involved a trek in Patagonia.

During his MBA, Charles participated in an extreme leadership trek to Patagonia to test and practice different leadership styles in a real-world environment.

Personality Overview

Assertive

Example Seeker

Curious

They often ask many questions and rely heavily on information and documentation.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Consumption-Based Pricing
His role and expertise center on monetization strategies, with a particular focus on consumption-based models for cloud and AI products.
Cloud & AI Monetization
As a director of product and pricing strategy at Salesforce, this is a core area of his professional focus and expertise.
The Wine Industry
He was a student organizer for the Wine Industry Speaker Series at UC Berkeley Haas, covering the business, marketing, and culture of wine.

Media Appearances

Charles has no verified media appearances

Work History

6-2024
Director, Product & Pricing Strategy at Salesforce
3-2023 - 5-2024
Business Development at Motivus
9-2022 - 2-2023
Director, Pricing & Monetization Strategy at Affinity.co
1-2022 - 9-2022
Senior Manager at Simon-Kucher & Partners
1-2021 - 1-2022
Manager at Simon-Kucher & Partners

Education

Master of Business Administration (M.B.A.) from University of California, Berkeley, Haas School of Business
Bachelor of Arts (B.A.) from Brown University

More Information

Social Presence :

Prographics :

Exp : 7 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Director, Product & Pricing Strategy at Salesforce
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Insights For Selling To Charles

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charles is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Charles

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Charles move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Charles take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Charles

Personality Compatibility


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