Charles Redfern

Go-getter
DISC Type : d

Managing Director at ORGANICO REALFOODS Ltd.

Greater Reading Area, United Kingdom

Overview

Charles Redfern is the founder of Organico Realfoods, which includes the pioneering sustainable brands Organico and Fish4Ever. A graduate of the London School of Economics with Franco-English roots, he has been a vocal organic and sustainability activist for over two decades, focusing on applying ethical principles to the food industry.

His passion for food is deeply influenced by his French heritage and a childhood centered around quality local fayre. He actively collaborates with environmental NGOs and has been personally involved from the inception of initiatives like Community Catch, which supports small-scale artisan fisheries, reflecting his commitment to a fair food system.

His brand, Fish4Ever, was the first canned fish brand to be certified by the MSC and one of the first to publicly leave the program over disagreements on sustainability standards.

Personality Overview

Vision Oriented

Decisive

Self-Confident

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Sustainable Fishing
A vocal critic of mainstream certifications, he champions small-scale boats and truly sustainable methods, having pioneered this approach with his brand Fish4Ever for decades.
Ethical Sourcing
Believes in sourcing from small-scale artisans, family businesses, and co-ops, ensuring products are good for the planet and fair to the people who make them.
Organic Principles
A dedicated organic activist, he is passionate about applying the holistic values of organic agriculture across the entire food system, including wild-caught fish.

Media Appearances

Charles has no verified media appearances

Work History

Managing Director at ORGANICO REALFOODS Ltd.

Education

1982 - 1984
BSc Econ from The London School of Economics and Political Science (LSE)

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Reading Area, United Kingdom Job Level : Mid-senior Designation : Managing Director at ORGANICO REALFOODS Ltd.
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Insights For Selling To Charles

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Be crisp while making the pitch
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charles is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Charles

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Charles move?

  • Their decision making speed is somewhere in the middle.
  • Can Charles take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Charles

Personality Compatibility


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