Charles Zimmerman

Commander
DISC Type : D

AI Technologist and Instructor at Phlare

Clyde, North Carolina, United States

Overview

Charles is an AI Learning Technologist with 25 years of experience in learning ecosystems, specializing in LMS implementation and generative AI. A West Virginia State University alumnus, he has a proven history of enhancing user experience and operational efficiency. Colleagues describe him as an expert, wizard, and accomplished leader.

Outside of his technical roles, Charles shows a keen interest in the practical application of AI in creative fields, such as helping musicians improve their online presence. He also publicly expresses gratitude and appreciation for the sacrifices made by members of the Armed Forces.

Unique fact: He won the 2023 Product Expert Award from Thought Industries for his deep knowledge of their LMS platform.

Personality Overview

Very Quick

Candid & Clear

Impact-Driven

They are not focused on building rapport and relationships.  They respond well to strong and respectful communication. More than the product, they care about the effectiveness of the product.

Topics They Care About

AI in Learning
As an AI Technologist and Instructor at Phlare, he focuses on helping organizations leverage generative AI for measurable learning and performance impact.
LMS Optimization
With over seven years at Thought Industries and extensive experience, he has published articles on maximizing LMS adoption and strengthening user engagement.
Enhancing User Experience
He once resolved over 14, 000 support tickets in two years, transforming those insights into data-informed UX and workflow improvements.

Media Appearances

Charles has no verified media appearances

Work History

11-2025
AI Technologist and Instructor at Phlare
12-2023 - 7-2025
LMS Product Owner - Thought Industries LXP at Industrial Training International - An Interplay Company
7-2022 - 12-2023
Product Support Specialist LMS at Industrial Training International - An Interplay Company
7-2021 - 5-2023
Educational Consultant at Sitetracker
1-2020 - 5-2021
Onboarding Customer Success Manager at Thought Industries

Education

1993 - 1998
BA from West Virginia State University
2018 - 2018
Web Development from North Idaho College

More Information

Social Presence :

Prographics :

Exp : 12 Location : Clyde, North Carolina, United States Job Level : N/A Designation : AI Technologist and Instructor at Phlare
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Insights For Selling To Charles

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charles is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Charles

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Charles move?

  • They can take decisions very fast if you manage to convince them.
  • Can Charles take some risk or not?

  • The risks don’t matter much to them.

You And Charles

Personality Compatibility


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