Charli Wright in

Charli Wright

Pioneer · DISC type sid
Owner at JWI
📍 Dubai, United Arab Emirates

Charli Wright is the Owner and CEO of the independent creative agency JWI, headquartered in Dubai. After launching JWIs Middle East office at 24, she acquired the company in 2025. She holds a BSc from the University of Birmingham and is described as having unwavering dedication.

As a passionate advocate for independent agencies, Charli is a founding member of the Alliance of Independent Agencies Middle East. She has also written about the importance of empowering and supporting working mothers in the workplace, emphasizing empathy and creating a supportive culture.

Charli was selected for the prestigious EY Entrepreneurial Winning Women™ EMEIA Class of 2025.

Read the full overview →
Experience
13 Years
Current Role
Owner
Job Level
Mid-senior
Location
Dubai, United Arab Emirates
Personality Overview

How Charli shows up

Friendly But Fast
Dynamic But Sincere
Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Priorities

Topics Charli cares about

Female Entrepreneurship
Acquired her agency to become a female owner and was selected for the EY Entrepreneurial Winning Women program, connecting with other female founders on growth strategies.
Championing Independents
As a founding member of the Alliance of Independent Agencies Middle East, she is dedicated to proving that regional independent agencies can operate at the highest level.
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Career

Work history

1-2025
Owner
JWI
6-2018
Managing Director
JWI
4-2015 - 5-2018
Associate Director
JWI
9-2013 - 3-2015
Account Manager
JWI
9-2012 - 9-2013
Marketing Executive
Dotted Eyes
In the press

Media appearances

JWI acquired by longstanding managing director Charli Wright. Featured in Consultancy‑ME
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Education
2009 - 2012
BSc (with Honours)
University of Birmingham
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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