Charlie Brown

Inquirer
DISC Type : dc

Founder at Groundswell GTM

Bali, Indonesia

Overview

Charlie Brown is the founder of Groundswell GTM, specializing in building sales pipelines for purpose-driven B2B companies. He focuses on creating human-first outbound systems, leveraging his background in RevOps and go-to-market strategy. He holds a bachelors degree from Swansea University.


He is building his agency on the principle that outbound sales can be thoughtful and effective without being spammy, a core value he shares with his clients.

Personality Overview

ROI Conscious

Demanding

Upfront

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Ethical Outbound
He builds outbound systems that are explicitly not "spray-and-pray" or "AI slop", focusing on a human-first approach for businesses that care about their reputation.
Purpose-driven Business
His entire agency focuses on helping values-driven companies, B Corps, and sustainability-led businesses build their pipeline without compromising their core principles.
GTM Strategy
As the founder of a GTM agency with a GTM Engineer certification, he is deeply involved in building the right strategies and technology stacks for market entry.

Media Appearances

Charlie has no verified media appearances

Work History

4-2026
Founder at Groundswell GTM
6-2024 - 4-2026
Business Owner at Charlie Brown Consulting
10-2023 - 8-2024
Founder at Sellouette
1-2021 - 1-2023
Business Development Manager at Pavegen
7-2019 - 7-2019
Summer Intern at ERM: Environmental Resources Management

Education

2016 - 2020
Bachelor's degree from Swansea University / Prifysgol Abertawe

More Information

Social Presence :

Prographics :

Exp : 5 Location : Bali, Indonesia Job Level : Leadership Designation : Founder at Groundswell GTM
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Insights For Selling To Charlie

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Refer to testimonials from others in similar positions
  • Be crisp while making the pitch

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlie is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Charlie

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Charlie move?

  • Their decision making speed is somewhere in the middle.
  • Can Charlie take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Charlie

Personality Compatibility


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