Charlie Chappell in

Charlie Chappell

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Investor & Mentor, (Advisory) | SKU CPG Accelerator at SKU
📍 Hershey, Pennsylvania, United States

A growth and transformation executive with a foundation in Chemical Engineering from Purdue and an MBA from Kellogg. Charlie has driven innovation and marketing for global giants like The Hershey Company and Procter & Gamble, blending technical R&D expertise with commercial leadership to generate substantial revenue growth across more than 30 markets.

Outside of his corporate roles, Charlie is passionate about fostering the next generation of consumer brands. He serves as an investor and mentor for early-stage startups at the SKU CPG Accelerator, advising founders on everything from brand positioning to go-to-market strategy. He sometimes humorously describes his innovation role as being like "Willy Wonka. "

Unique Fact: He began his career as a product developer and holds three patents for personal care products, a technical background that informs his innovative approach to brand marketing.

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Experience
28 Years
Current Role
Investor & Mentor, (Advisory) | SKU CPG Accelerator
Location
Hershey, Pennsylvania, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Charlie cares about

CPG Innovation
As VP of Innovation at Hershey, he led his team to grow three-year innovation sales by 33% to $1. 2B and champions looking "around corners" for the next big trend.
Startup Mentorship
Actively serves as an investor and mentor for SKU, a leading CPG accelerator, where he advises founders of early-stage consumer startups on growth and strategy.
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Career

Work history

7-2025 - 11-2025
Investor & Mentor, (Advisory) | SKU CPG Accelerator
SKU
8-2022 - 12-2025
Vice President, Innovation and Global Research & Development
The Hershey Company
7-2015 - 8-2022
Vice President/Senior Director Media
The Hershey Company
7-2012 - 6-2015
Senior Director - Global Marketing Excellence & Brand Franchise Leader
The Hershey Company
8-2010 - 7-2012
Associate Marketing Director - Global Ecommerce/Digital
Procter & Gamble
In the press

Media appearances

Charlie Chappell of The Hershey Company on Retail – BRAVE COMMERCE. Featured in Apple Podcasts
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Charlie Chappell, Vice President of Innovation, R&D at The Hershey Company (YouTube Shorts). Featured in YouTube
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Education
MBA
Northwestern University - Kellogg School of Management
Bachelor of Science - BS
Purdue University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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