Chris Finch

Commander
DISC Type : D

Global Omnichannel Customer Engagement Lead at Sobi - Swedish Orphan Biovitrum AB (publ)

Shefford, England, United Kingdom

Overview

Chris Finch is the Global Omnichannel Customer Engagement Lead at Sobi, driving digital innovation in pharma communications. With a BSc from the University of Leeds, he has extensive experience building award-winning digital solutions. Colleagues and clients describe him as a talented, innovative, and highly focused strategic leader who excels at challenging the status quo.

Outside of his professional life, Chris is a family man who is focused on teaching his children important life skills, such as financial literacy. He has shared stories about encouraging his daughter to save and invest her money in a Lifetime ISA rather than spending it on disposable items.

After spending over 15 years leading a successful digital agency he helped build, he returned to the pharmaceutical industry.

Personality Overview

Impact-Driven

Decisive

Risk-Taker

More than the product, they care about the effectiveness of the product.  They like to act fast and expect others to do the same. They are very proud of what they do.

Topics They Care About

Healthcare Innovation
Passionate about using technology to solve problems for healthcare professionals and patients, and enjoys helping others who want to break new ground.
Omnichannel Engagement
His current role focuses on global omnichannel strategy. He analyzes industry data, such as Veeva trends, to identify gaps and opportunities in customer engagement.
AI in Pharma
He is a regular speaker and author on digital marketing in pharma and has been a thought leader on using AI and chatbots in healthcare for many years.

Media Appearances

Chris has no verified media appearances

Work History

2-2026
Global Omnichannel Customer Engagement Lead at Sobi - Swedish Orphan Biovitrum AB (publ)
1-2025 - 2-2026
Vice President, Group Digital Solutions at Prime
4-2024 - 12-2024
Vice President, Earthware Ltd at Prime
6-2018
Member of the PM Society Digital Interest Group at PM Society
1-2017 - 3-2024
Managing Director, Earthware Ltd at Prime

Education

1996 - 1999
BSc from University of Leeds
1994 - 1996
Education details unavailable from Ridge Danyers College

More Information

Social Presence :

Prographics :

Exp : 25 Location : Shefford, England, United Kingdom Job Level : Senior Designation : Global Omnichannel Customer Engagement Lead at Sobi - Swedish Orphan Biovitrum AB (publ)
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Chris

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They can take decisions very fast if you manage to convince them.
  • Can Chris take some risk or not?

  • The risks don’t matter much to them.

You And Chris

Personality Compatibility


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