Charlie Crane

Examiner
DISC Type : cs

Director Of Sales Marketing at BRIX Marine

Port Angeles, Washington, United States

Overview

Charlie Crane serves as the Director of Sales and Marketing at BRIX Marine, a prominent aluminum boat manufacturer. He brings an extensive background in the marine industry to his role, focusing on custom-built catamarans and monohulls for a variety of sectors.

Charlie holds a USCG 100-ton master’s license, reflecting a deep, hands-on understanding of vessel operations.

Personality Overview

Overcautious

Unexpressive

Late Adopter

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Custom Vessel Building
He leads sales and marketing for BRIX Marine, which specializes in creating custom aluminum boats for research, passenger transport, and recreational use.
Marine Industry Marketing
His professional posts highlight his focus on promoting BRIX Marine's vessels at key industry events like the Seattle Boat Show.
Exceeding Customer Expectations
In an industry interview, he specifically mentioned that a core goal of his company is to go above and beyond for their customers.

Media Appearances

Charlie has no verified media appearances

Work History

3-2013
Director Of Sales Marketing at BRIX Marine
3-2013 - 3-2013
Director of Sales and Marketing at BRIX Marine

Education

Captain from High Seas

More Information

Social Presence :

Prographics :

Exp : 12 Location : Port Angeles, Washington, United States Job Level : Mid-senior Designation : Director Of Sales Marketing at BRIX Marine
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Insights For Selling To Charlie

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlie is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Charlie

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Charlie move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Charlie take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Charlie

Personality Compatibility


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