Charlie Franklin in

Charlie Franklin

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Head of Ecommerce at Mackintosh
📍 London, England, United Kingdom

Charlie is an e-commerce specialist with over 11 years of experience in digital marketing, SEO, and data analysis across luxury retail and cultural sectors. As Head of Ecommerce at Mackintosh, he focuses on driving digital footfall and exploiting growth areas. He attended Oxford Brookes University.

Outside of work, Charlie is a passionate and skilled hockey player. He also has an interest in adventure and exploration, demonstrated by his pride in helping launch the "Shackleton Challenges" initiative at a previous company.

Unique fact: A former colleague referred to him as a "hockey player of some repute. "

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Experience
9 Years
Current Role
Head of Ecommerce
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Charlie shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Charlie cares about

E-commerce Growth
Specializes in using SEO, SEM, and CRO to drive digital footfall and analyze data to find new growth opportunities for brands.
Brand Transformation
His skillset explicitly includes project management for rebuilds and rebrands, showing an interest in evolving brand identity.
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Career

Work history

10-2024
Head of Ecommerce
Mackintosh
11-2021 - 11-2024
Director
Love Brand & Co.
1-2019 - 10-2021
Ecommerce Manager
Shackleton
5-2018 - 1-2019
Head of E-commerce
The Kairos Collective
7-2016 - 1-2018
Ecommerce Manager
London Transport Museum
In the press

Media appearances

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Education
1999 - 2004
Education details unavailable
King's School Bruton
Education details unavailable
Oxford Brookes University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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