Charlie Franklin

Inspirer
DISC Type : di

Head of Ecommerce at Mackintosh

London, England, United Kingdom

Overview

Charlie is an e-commerce specialist with over 11 years of experience in digital marketing, SEO, and data analysis across luxury retail and cultural sectors. As Head of Ecommerce at Mackintosh, he focuses on driving digital footfall and exploiting growth areas. He attended Oxford Brookes University.

Outside of work, Charlie is a passionate and skilled hockey player. He also has an interest in adventure and exploration, demonstrated by his pride in helping launch the "Shackleton Challenges" initiative at a previous company.

Unique fact: A former colleague referred to him as a "hockey player of some repute. "

Personality Overview

Decisive

Fast Adopter

Confident & Optimistic

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

E-commerce Growth
Specializes in using SEO, SEM, and CRO to drive digital footfall and analyze data to find new growth opportunities for brands.
Brand Transformation
His skillset explicitly includes project management for rebuilds and rebrands, showing an interest in evolving brand identity.
Adventure Challenges
Expressed great pride in being part of launching Shackleton Challenges, indicating a personal connection to endurance and exploration.

Media Appearances

Charlie has no verified media appearances

Work History

10-2024
Head of Ecommerce at Mackintosh
11-2021 - 11-2024
Director at Love Brand & Co.
1-2019 - 10-2021
Ecommerce Manager at Shackleton
5-2018 - 1-2019
Head of E-commerce at The Kairos Collective
7-2016 - 1-2018
Ecommerce Manager at London Transport Museum

Education

1999 - 2004
Education details unavailable from King's School Bruton
Education details unavailable from Oxford Brookes University

More Information

Social Presence :

Prographics :

Exp : 9 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Ecommerce at Mackintosh
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Insights For Selling To Charlie

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Look like someone who is on top of their game

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlie is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Charlie

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Charlie move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Charlie take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Charlie

Personality Compatibility


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