Charlie Fu

Critic
DISC Type : C

Partner at PwC

Hong Kong SAR

Overview

As the China South Risk Assurance Leader at PwC, Charlie Fu leads a team of 20 partners and 700 staff. With over two decades at the firm, he specializes in providing governance, risk, and control solutions, including cybersecurity and data analytics. He holds a Bachelor of Engineering from Tongji University and CISA certification.

He has extensive international experience within PwC, having also held roles in Australia and led the Risk Assurance practice for Central China and Hong Kong.

Interesting fact: Throughout his career at PwC, Charlie has focused on service innovation and people development, significantly growing the teams and markets he has led.

Personality Overview

Precise

Critic

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Governance & Risk
Leads the Risk Assurance practice, focusing on governance, risk, and control solutions for clients facing regulatory challenges and uncertainties.
Cybersecurity & Data
His advisory services consistently cover cybersecurity, data management, and analytics to help clients build trust and solve complex problems.
Leadership Development
He is responsible for a team of over 700 people and has a background in human capital leadership, focusing on team growth and enhancing PwC's culture.

Media Appearances

Charlie has no verified media appearances

Work History

7-2006
Partner at PwC
1-1999 - 7-2006
Risk Assurance Consultant, Manager and Senior Manager at PwC
7-1997 - 12-1998
Transaction Services at PwC
7-2012
China Central Risk Assurance Leader, China/HK Risk Assurance Human Capital Leader at PwC Hong Kong and mainland China
5-2000 - 5-2002
Risk Assurance Consultant at PwC Australia

Education

2011 - 2011
Insead Leadership Program from INSEAD
1989 - 1994
Bachelor of Engineering (B.Eng.) from Tongji University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Hong Kong SAR Job Level : Senior Designation : Partner at PwC
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Insights For Selling To Charlie

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlie is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Charlie

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Charlie move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Charlie take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Charlie

Personality Compatibility


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