Charlie Gent

Enthusiast
DISC Type : i

Co-Founder at Mission Kitchen

London, England, United Kingdom

Overview

Charlie Gent is the Co-Founder of Mission Kitchen, a shared workspace designed to support food entrepreneurs. Leveraging a background in brand and business strategy from his work on projects like Pop Brixton, he is focused on removing barriers to entry for food start-ups. He holds a BA from the University of Bristol.

Describing himself as an "accidental foodie, " Charlies passion stems from working with and supporting creative entrepreneurs. He is driven by a desire to build communities that can help founders overcome the isolation and challenges inherent in starting a new business, fostering a collaborative and supportive environment.

His company, Mission Kitchen, supports more than 100 of Londons most exciting food and drink start-ups.

Personality Overview

Consensus Focused

Non-Confrontational

Optimistic

They are more about building relationships than just cutting deals.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Food Entrepreneurship
He co-founded Mission Kitchen specifically to remove barriers to entry and provide vital resources and community for emerging food and drink brands.
Building Communities
He often speaks about the importance of creating a supportive network to combat the isolation that founders face, fostering collaboration within his workspaces.
Brand & Marketing
He has a strong background in strategy and brand leadership from previous roles and is actively involved in shaping the marketing for his ventures.

Media Appearances

Mission Kitchen on founders, failures & the future of food. Featured in Spotify

See Now

Work History

2018
Co-Founder at Mission Kitchen
2018 - 2019
Strategy Consultant at Make Shift
2015 - 2018
Head of Strategy & Brand at Make Shift
2015 - 2017
Head of Marketing - Pop Brixton at Make Shift
2014 - 2015
Business Development Manager at The School of Life

Education

2008 - 2011
BA (1st) from University of Bristol

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Leadership Designation : Co-Founder at Mission Kitchen
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Insights For Selling To Charlie

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlie is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Charlie

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Charlie move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Charlie take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Charlie

Personality Compatibility


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