Charlie Graham

Examiner
DISC Type : cs

Business Development Associate at TEAM Marketing AG

London, England, United Kingdom

Overview

Charlie Graham is a Business Development Associate at TEAM Marketing AG, specializing in sports marketing with expertise in sponsorship and media sales. He has grown within the company from an intern to his current role. He holds a degree in Business Management and German from Royal Holloway, University of London.

His education included an Erasmus Exchange Year at the University of Konstanz in Germany, suggesting a strong interest in German language and culture.

He has been the key point of contact and managed logistics for clients at two UEFA Club Competition finals.

Personality Overview

Unexpressive

Tough To Convince

Status Quo Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are always well-planned and adopt a systematic approach.

Topics They Care About

Sports Sponsorship
His career focuses on sponsorship and media sales within the sports marketing industry, including pitching to clients and rights tracking.
Commercial Strategy
Involved in developing go-to-market strategies, price modeling, and pipeline management for the business development team.
Team Growth
Actively recruiting for a Sponsorship Sales Manager, showing he is focused on building out his business development team.

Media Appearances

Charlie has no verified media appearances

Work History

7-2023
Business Development Associate at TEAM Marketing AG
6-2022 - 7-2023
Graduate Business Development at TEAM Marketing AG
6-2018 - 7-2018
Intern at TEAM Marketing AG

Education

2016 - 2020
Business Management and German from Royal Holloway, University of London
7-2018 - 8-2019
Erasmus Exchange Year from University of Konstanz

More Information

Social Presence :

Prographics :

Exp : 3 Location : London, England, United Kingdom Job Level : N/A Designation : Business Development Associate at TEAM Marketing AG
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Insights For Selling To Charlie

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlie is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Charlie

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Charlie move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Charlie take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Charlie

Personality Compatibility


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