Effie Perry

Wildcard
DISC Type : cis

Director of Digital Marketing at EZCORP

Austin, Texas, United States

Overview

Effie has no verified overview

Personality Overview

Friendly But Slow

ROI Driven

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Effie has no verified topics they care about

Media Appearances

Effie has no verified media appearances

Work History

11-2020
Director of Digital Marketing at EZCORP
3-2020 - 11-2020
Director of Marketing at Liberty Tax
6-2018 - 3-2020
Director of Marketing at Acceptance Insurance
1-2015 - 6-2018
Director of Marketing at EZCORP
5-2014 - 1-2015
Sr. Project Manager at EZCORP

Education

1996 - 1998
BBA from Texas A&M University
1989 - 1993
Diploma from D'Hanis High School

More Information

Social Presence :

Prographics :

Exp : 23 Location : Austin, Texas, United States Job Level : Mid-senior Designation : Director of Digital Marketing at EZCORP
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Insights For Selling To Effie

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Effie is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Effie

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Effie move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Effie take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Effie

Personality Compatibility


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