Charlie Markland

Pioneer
DISC Type : Dis

Strategic AE - Grocery/Retail Enterprise ☁️ at Salesforce

London Area, United Kingdom

Overview

Charlie is an AI-native GTM and growth leader at Salesforce, focusing on the retail and grocery sectors with an £18m ARR portfolio. An MBA graduate from the University of Bath, his career spans enterprise SaaS and founding FMCG brands. Colleagues describe him as passionate, visionary, inspiring, and entrepreneurial.

Outside of his corporate role, Charlie is a proven entrepreneur who embraces a "healthy hedonist" lifestyle, balancing wellness with social enjoyment. His business ventures have been purpose-led, including a B Corp certified brand. The idea for his most disruptive product came to him during a surf trip in California.

Unique fact: Charlie founded Bodega Bay, the UKs first-ever hard seltzer, creating a new category in the British beverage market.

Personality Overview

Decisive But Friendly

Driven But Considerate

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

C-Suite AI Adoption
His current role at Salesforce involves consulting C-suite executives on implementing AI agents, Data Cloud, and Marketing Cloud solutions to drive revenue and digital transformation.
Disruptive Brands
He founded and scaled a disruptive FMCG portfolio, including two challenger brands, Bodega Bay and Tribeology Cocktails, from the ground up.
GTM Strategy
He has extensive experience building and transforming go-to-market engines for both enterprise SaaS motions and consumer product launches in complex, competitive environments.

Media Appearances

Charlie has no verified media appearances

Work History

12-2024
Strategic AE - Grocery/Retail Enterprise ☁️ at Salesforce
5-2025
Associated Professional Member at techUK
2-2024 - 12-2024
Interim GTM & Commercial Strategy Director (Consulting Engagement) at Toast Brewing
5-2019 - 12-2024
Founder & CEO at Tribeology
10-2016 - 6-2019
Controller - Future Growth (VP Sales) at Asahi UK

Education

Master of Business Administration - MBA from University of Bath
2-2025 - 4-2025
Managing Innovative Technology from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 10 Location : London Area, United Kingdom Job Level : Middle Designation : Strategic AE - Grocery/Retail Enterprise ☁️ at Salesforce
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Insights For Selling To Charlie

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlie is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Charlie

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Charlie move?

  • They are generally fast movers and can take quick decisions
  • Can Charlie take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Charlie

Personality Compatibility


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