Charlie is an AI-native GTM and growth leader at Salesforce, focusing on the retail and grocery sectors with an £18m ARR portfolio. An MBA graduate from the University of Bath, his career spans enterprise SaaS and founding FMCG brands. Colleagues describe him as passionate, visionary, inspiring, and entrepreneurial.
Outside of his corporate role, Charlie is a proven entrepreneur who embraces a "healthy hedonist" lifestyle, balancing wellness with social enjoyment. His business ventures have been purpose-led, including a B Corp certified brand. The idea for his most disruptive product came to him during a surf trip in California.
Unique fact: Charlie founded Bodega Bay, the UKs first-ever hard seltzer, creating a new category in the British beverage market.
Read the full overview →They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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