Charlie Markland in

Charlie Markland

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Strategic AE - Grocery/Retail Enterprise ☁️ at Salesforce
📍 London Area, United Kingdom

Charlie is an AI-native GTM and growth leader at Salesforce, focusing on the retail and grocery sectors with an £18m ARR portfolio. An MBA graduate from the University of Bath, his career spans enterprise SaaS and founding FMCG brands. Colleagues describe him as passionate, visionary, inspiring, and entrepreneurial.

Outside of his corporate role, Charlie is a proven entrepreneur who embraces a "healthy hedonist" lifestyle, balancing wellness with social enjoyment. His business ventures have been purpose-led, including a B Corp certified brand. The idea for his most disruptive product came to him during a surf trip in California.

Unique fact: Charlie founded Bodega Bay, the UKs first-ever hard seltzer, creating a new category in the British beverage market.

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Experience
10 Years
Current Role
Strategic AE - Grocery/Retail Enterprise ☁️
Job Level
Middle
Location
London Area, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Charlie cares about

C-Suite AI Adoption
His current role at Salesforce involves consulting C-suite executives on implementing AI agents, Data Cloud, and Marketing Cloud solutions to drive revenue and digital transformation.
Disruptive Brands
He founded and scaled a disruptive FMCG portfolio, including two challenger brands, Bodega Bay and Tribeology Cocktails, from the ground up.
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Career

Work history

12-2024
Strategic AE - Grocery/Retail Enterprise ☁️
Salesforce
5-2025
Associated Professional Member
techUK
2-2024 - 12-2024
Interim GTM & Commercial Strategy Director (Consulting Engagement)
Toast Brewing
5-2019 - 12-2024
Founder & CEO
Tribeology
10-2016 - 6-2019
Controller - Future Growth (VP Sales)
Asahi UK
In the press

Media appearances

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Education
Master of Business Administration - MBA
University of Bath
2-2025 - 4-2025
Managing Innovative Technology
University of Oxford
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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