Charlie Rush

Observer
DISC Type : ic

Director of Product Development - IT at American Equity

Des Moines, Iowa, United States

Overview

Charlie Rush is the Director of Product Development - IT at American Equity, bringing over 20 years of financial services industry experience. He leads large, cross-functional teams on projects with budgets up to $35 million. He is a Certified Scrum Product Owner and holds a degree in History from Clarke University.

A unique aspect of his career is his foundation in History, which he has successfully translated into a lengthy and impactful leadership career in IT and financial product development.

Personality Overview

Curious

Example Seeker

Value Driven

They are likely to ask many questions and look heavily for supporting information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Financial Product Development
His career has focused on developing and enhancing annuity products, managing the entire lifecycle from concept to IT implementation.
IT Team Leadership
He manages teams of up to 40 people, including developers, business analysts, QA analysts, and project managers in multiple locations.
Agile & Scrum
He has experience in agile methodologies and holds a Certified Scrum Product Owner (CSPO) certification, indicating a commitment to these frameworks.

Media Appearances

Charlie has no verified media appearances

Work History

6-2025
Director of Product Development - IT at American Equity
11-2020 - 6-2025
Manager IS - Product Development at American Equity
1-2018 - 11-2020
Manager IT - QA at Athene Annuity & Life Assurance Company
8-2016 - 1-2018
QA Lead at Athene Annuity & Life Assurance Company
2-2014 - 8-2016
Senior Product Analyst at Athene Annuity & Life Assurance Company

Education

1998 - 2002
History from Clarke University
1995 - 1998
Education details unavailable from Norwalk High School

More Information

Social Presence :

Prographics :

Exp : 23 Location : Des Moines, Iowa, United States Job Level : Mid-senior Designation : Director of Product Development - IT at American Equity
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Insights For Selling To Charlie

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlie is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Charlie

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Charlie move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Charlie take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Charlie

Personality Compatibility


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