Charlie Van Meter

Energizer
DISC Type : I

Head Brewer at Xicha Brewing

McMinnville, Oregon, United States

Overview

Charlie Van Meter is the Head Brewer at Xicha Brewing, drawing on 12 years of experience in beer production and sales. He focuses on specialty products, skillfully refining existing recipes and developing new styles like "Tropical Cream Ale. " His diverse background includes a General Certificate in Brewing, sales management, and hop quality consulting.

Charlie believes in beers power to build community, a philosophy that guides his professional approach. His passion for fermentation extends beyond brewing; he has worked a wine harvest to broaden his perspective on process and flavor, reflecting his commitment to continuous learning and embracing new relationships.

He once set a sales record at a previous company, selling the most product ever recorded in the Oregon territory in the firms 10-year history.

Personality Overview

Big Picture Person

Believer

Enthusiastic

They are friendly, approachable and love to make new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Innovative Recipe Development
He actively refines recipes based on award feedback and collaborates with other breweries to create innovative beers with unique flavors like pineapple and tamarind.
Ingredient Quality
His background includes consulting for hop growers on smoke taint issues and working in sales for a malting company focused on regenerative barley farming.
Brewery Process Optimization
As a consultant, he has helped breweries refine their processes to maximize efficiency, broaden product lines, and improve taste and consistency.

Media Appearances

With Xicha Brewing, here is a new style from head Brewer Charlie …. Featured in Instagram

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Oregon's Latino owned brewery Xicha Brewing is taking their beer .... Featured in New School Beer

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Work History

9-2023
Head Brewer at Xicha Brewing
2-2021 - 6-2023
Area Sales Manager - Oregon / SW WA at Skagit Valley Malting
5-2022 - 9-2022
Consulting Farmhouse Brewer at CROWING HEN, LLC
12-2020 - 6-2021
Consultant at Crosby Hops
9-2020 - 11-2020
Harvest Intern at Dominio IV Wines

Education

2012 - 2012
Education details unavailable from Barth Haas Hop Academy
General Certificate in Brewing from Institute of Brewing and Distilling (IBD)

More Information

Social Presence :

Prographics :

Exp : 4 Location : McMinnville, Oregon, United States Job Level : N/A Designation : Head Brewer at Xicha Brewing
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Insights For Selling To Charlie

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlie is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Charlie

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Charlie move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Charlie take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Charlie

Personality Compatibility


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