Charlotte Belle

Judge
DISC Type : Dc

Senior Global Marketing Manager at AliveDx

Glasgow, Scotland, United Kingdom

Overview

Charlotte Belle is a Senior Global Marketing Manager at AliveDx, specializing in the IVD industry. With over eight years of experience, she focuses on data-informed, omnichannel campaigns to enhance brand visibility and customer engagement in the MedTech space. She holds a Bachelor of Arts from Edinburgh Napier University.

Personality Overview

Fast But Wary

Quality Focused

Objective Thinker

They do not care very much about building rapport or relationships.  They are less concerned about the product and more about its potential impact. They put a lot of effort into ensuring personal success.

Topics They Care About

Content Strategy
Her role as a Global Content Marketing Leader and experience as Head of Marketing highlight her expertise in creating seamless brand experiences through strategic content.
MedTech Marketing
Her entire career, including roles at AliveDx and a medical device consultancy, is focused on driving growth and innovation specifically within the MedTech and Biotech sectors.
B2B Lead Generation
She recently shared a statistic emphasizing LinkedIn as the top source for high-quality B2B leads, showing a clear focus on effective lead generation strategies.

Media Appearances

Charlotte has no verified media appearances

Work History

6-2025
Senior Global Marketing Manager at AliveDx
11-2021 - 7-2025
Head Of Marketing at Fearsome
5-2021 - 10-2021
Marketing Content Coordinator at SyncOrg
6-2016 - 5-2021
Marketing Consultant at Freelance
2-2020 - 5-2020
Contractor -Creative Producer at sTUFFs

Education

2013 - 2015
Bachelor of Arts (BA)Hons from Edinburgh Napier University
2018 - 2019
Diploma from City of Glasgow College

More Information

Social Presence :

Prographics :

Exp : 8 Location : Glasgow, Scotland, United Kingdom Job Level : Middle Designation : Senior Global Marketing Manager at AliveDx
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Insights For Selling To Charlotte

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlotte is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Charlotte

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Charlotte move?

  • If convinced, they can reach decisions quite fast.
  • Can Charlotte take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Charlotte

Personality Compatibility


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