Charlotte Jefferson

Energizer
DISC Type : I

Head of People at Company Shop Group

United Kingdom

Overview

Charlotte Jefferson is a CIPD Qualified Head of People with over 15 years of HR experience in the Retail and FMCG sectors. Educated at Nottingham Trent University, she is an expert in strategic planning, people management, and organisational design, with a career including senior roles at Britvic PLC.

A former direct report noted that Charlottes supportive leadership was instrumental to their success, highlighting that she "took a chance" on them, showcasing her commitment to developing talent.

Personality Overview

Big Picture Person

Believer

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Building Capabilities
She stated that "Building Capabilities is a huge part of the ongoing People Strategy" and is actively hiring for Learning & Development roles to support this.
Purpose-Driven Culture
Frequently posts about being proud of her company's purpose and the positive difference it makes, indicating a passion for mission-led organizations.
Strategic HR
Her background emphasizes high-level skills in strategic planning and organisational design, showing her focus on HR's impact on long-term business goals.

Media Appearances

Charlotte has no verified media appearances

Work History

8-2025
Head of People at Company Shop Group
1-2025 - 7-2025
Head of HR - Commercial UK at Carlsberg Britvic
1-2024 - 1-2025
Head Of HR/HRD - Britvic Brasil at Britvic Brasil
10-2022 - 2-2024
Head of HR - Supply Chain GB at Britvic plc
6-2022 - 10-2022
Senior Human Resources Business Partner at Britvic plc

Education

2005 - 2008
Bachelor's degree from Nottingham Trent University

More Information

Social Presence :

Prographics :

Exp : 8 Location : United Kingdom Job Level : Mid-senior Designation : Head of People at Company Shop Group
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Insights For Selling To Charlotte

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlotte is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Charlotte

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Charlotte move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Charlotte take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Charlotte

Personality Compatibility


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