Charlotte Kent

Evaluator
DISC Type : sdc

Interim Digital Director at Dr. Martens plc

London, England, United Kingdom

Overview

Charlotte is a passionate e-commerce leader at Dr. Martens with nearly a decade of experience in digital and trading. A graduate of the University of Southampton, her finance background fosters a data-driven, profit-focused approach to driving DTC growth while prioritizing the customer experience.

Her professional focus on analytics and strategy is complemented by a strong creative side. Her award-winning background in fine art suggests a deep appreciation for visual expression and design, blending artistic sensibility with her commercial expertise.

Unique fact: Charlotte was recognized nationally by the AQA Examinations Board, placing in the top 10 for her Fine Art A-Level results.

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

DTC Growth
Her entire career at Dr. Martens, from finance business partner to EMEA e-commerce head, has been focused on driving direct-to-consumer growth and profitability.
Team Engagement
She frequently posts about the importance of team energy, collaboration, and celebrating successes, especially when preparing for peak sales seasons.
Data-Led Strategy
Her background in finance and CIMA qualification ensures she applies a data-driven and analytical approach to e-commerce, P&L management, and customer acquisition.

Media Appearances

Charlotte has no verified media appearances

Work History

3-2024 - 11-2024
Interim Digital Director at Dr. Martens plc
4-2023
Head of E-Commerce - EMEA at Dr. Martens plc
11-2021 - 4-2023
Senior Online Trading Manager at Dr. Martens plc
4-2018 - 11-2021
Ecommerce Finance Business Partner at Dr. Martens plc
5-2016 - 10-2017
Senior Financial Analyst - Groceries Online at Sainsbury's

Education

2013 - 2016
CIMA from The Chartered Institute of Management Accountants
2010 - 2013
Bachelor of Science (BSc) Hons from University of Southampton

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Interim Digital Director at Dr. Martens plc
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Insights For Selling To Charlotte

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlotte is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Charlotte

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Charlotte move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Charlotte take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Charlotte

Personality Compatibility


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