Charlotte McLaren in

Charlotte McLaren

Visionary · DISC type Ds
Sr. Director of Product and Brand Marketing, North America Higher Ed at Cengage Group
📍 New York, New York, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
20 Years
Current Role
Sr. Director of Product and Brand Marketing, North America Higher Ed
Job Level
Senior
Location
New York, New York, United States
Personality Overview

How Charlotte shows up

Direct & Assertive
Early Adopter
Goal-Oriented

They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Priorities

Topics Charlotte cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

7-2025
Sr. Director of Product and Brand Marketing, North America Higher Ed
Cengage Group
5-2025 - 7-2025
Sr. Director, Product Marketing, North America Higher Ed
Cengage Group
1-2024 - 5-2025
Senior Director of Product Marketing
Cengage Group
10-2022 - 1-2024
Senior Director of Product Marketing, Universal Experiences
Cengage Group
6-2020 - 10-2022
Senior Marketing Director, Platforms
Cengage Group
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
9-2022 - 10-2022
Other; Certificate in Business Strategy
Harvard Business School Online
2016 - 2016
Professional Diploma of Digital Marketing
Digital Marketing Institute
2015 - 2015
Digital Marketing
General Assembly
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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