Kayla Siefker in

Kayla Siefker

Pioneer · DISC type DSI
Director, Media & Public Relations at Cengage Group
📍 Detroit Metropolitan Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
24 Years
Current Role
Director, Media & Public Relations
Location
Detroit Metropolitan Area, United States
Personality Overview

How Kayla shows up

Friendly But Fast
Driven But Considerate
Dynamic But Sincere

They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Priorities

Topics Kayla cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

8-2021 - 5-2025
Director, Media & Public Relations
Cengage Group
5-2020 - 7-2021
Executive Manager, Media & Public Relations
Cengage Group
9-2017 - 5-2020
Senior Manager, Media & Public Relations
Cengage Group
6-2015 - 9-2016
Global Public Relations, Senior Manager, Solution Marketing
Dynatrace
4-2013 - 6-2015
Senior Analyst Relations & Public Relations Manager
Dynatrace
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
BA
Michigan State University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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