Charlotte Needes

Commander
DISC Type : D

Head of Product - Net-a-Porter & Mr Porter at LuxExperience

London, England, United Kingdom

Overview

Charlotte Needes is a Head of Product at YOOX NET-A-PORTER, overseeing teams for Net-a-Porter & Mr Porter. A Durham University graduate and Certified Scrum Product Owner®, her expertise lies in platform migration and enhancing the customer experience for luxury e-commerce, including catalogue, content, and product discovery.

Charlotte shows a keen interest in the broader fashion tech landscape, publicly supporting the entrepreneurial ventures of former colleagues. Her career began in the niche market of luxury vintage goods, spanning fashion, design, and even classic cars, indicating a foundational passion for unique, high-value products.

Her early e-commerce role involved curating a product range that included luxury vintage fashion, wine, and classic cars.

Personality Overview

Very Quick

Impact-Driven

Strong-Willed

They are not always relationship oriented.  More than the product, they care about the impact of the product. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Luxury E-commerce
Her career is centered on product leadership at the world's leading online luxury fashion retailers, including Net-a-Porter, Mr Porter, and YOOX.
Customer Experience
Her roles consistently focus on improving the full web and app customer journey, from product discovery and search to content interaction.
Platform Migration
A key responsibility in her current role is overseeing the complex process of migrating the Net-a-Porter and Mr Porter platforms to new solutions.

Media Appearances

Luxexperience unveils full leadership team for Net-A-Porter. Featured in FashionNetwork

See Now

Work History

9-2025
Head of Product - Net-a-Porter & Mr Porter at LuxExperience
7-2024 - 9-2025
Head of Product - Catalogue, Content & Product Discovery at YOOX NET-A-PORTER
2-2024 - 6-2024
Lead Product Manager - Product Discovery Web & Apps at YOOX NET-A-PORTER
11-2021 - 2-2024
Lead Product Manager - Web Search & Browse at YOOX NET-A-PORTER
5-2011 - 5-2013
E-Commerce Coordinator at Vintage Seekers

Education

2007 - 2010
Bachelor of Science (BSc) from Durham University
2010 - 2010
Short Course from London College of Fashion, University of the Arts London

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Product - Net-a-Porter & Mr Porter at LuxExperience
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Insights For Selling To Charlotte

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlotte is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Charlotte

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Charlotte move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Charlotte take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Charlotte

Personality Compatibility


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