Charlyne Fothergill

Visionary
DISC Type : Ds

Organizer at SocialHRCamp

Greater Vancouver Metropolitan Area, Canada

Overview

Charlyne Fothergill is the founder of Sova Operations, a firm providing fractional HR and operational strategy to VC-backed tech startups. With over 20 years of experience, she specializes in building people practices and is deeply integrated into Canadas tech ecosystem. People who have worked with her describe her as invaluable, diligent, and energetic.

Outside of her founder role, Charlyne is a mother who spends her free time with her husband and son, often at a hockey rink. A past blog bio described her as a "self declared crazy dog lady" and a "Lover of fine wine and fast food, " showcasing her balanced and relatable personality.

Her company name, Sova, means owl, which she notes is a deliberate choice reflecting her professional commitment to precision, speed, and practical wisdom.

Personality Overview

Fast But Thoughtful

Goal-Oriented

Risk Tolerant

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Startup HR Strategy
Her company, Sova Operations, and her public speaking focus on providing fractional HR and operational support specifically for early-stage and VC-backed tech companies.
Founder Support
She is passionate about working directly with founders to help them operationalize their vision and avoid common people and process-related pitfalls during growth.
Company Culture
In her social media posts, she emphasizes that a company's culture is defined by its systems and processes, not just by perks or stated values.

Media Appearances

Charlyne has no verified media appearances

Work History

3-2026
Organizer at SocialHRCamp
5-2025
Fractional HR Leader at Mercator.ai
10-2023
Fractional HR Leader at Button Inc.
8-2022 - 2-2023
Fractional HR Leader at WeCommerce
1-2022
Community and Partnerships at TAP Network

Education

2005 - 2005
Post Graduate Diploma in Education from University of Wollongong
2001 - 2004
BFA from University of Victoria

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Vancouver Metropolitan Area, Canada Job Level : N/A Designation : Organizer at SocialHRCamp
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Insights For Selling To Charlyne

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Use phrases like 'your team deserves', 'best in class' etc.
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlyne is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Charlyne

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Charlyne move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Charlyne take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Charlyne

Personality Compatibility


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