Charmaine McCraw

Questioner
DISC Type : c

Chief Operating Officer at ORIGIN

Thunder Bay, Ontario, Canada

Overview

Charmaine has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Charmaine has no verified topics they care about

Media Appearances

Charmaine has no verified media appearances

Work History

8-2025
Chief Operating Officer at ORIGIN
7-2021
Manager of Indigenous Engagement and Training at ORIGIN
6-2017
Project Manager at ORIGIN
6-2016 - 6-2017
Researcher at Northern Policy Institute
4-2014 - 3-2016
Economic and Resource Development Unit Manager at Nishnawbe Aski Nation

Education

2008 - 2011
Bachelor of Arts from Lakehead University
2002 - 2003
Diploma from Cambrian College

More Information

Social Presence :

Prographics :

Exp : 20 Location : Thunder Bay, Ontario, Canada Job Level : Leadership Designation : Chief Operating Officer at ORIGIN
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Insights For Selling To Charmaine

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charmaine is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Charmaine

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Charmaine move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Charmaine take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Charmaine

Personality Compatibility


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