Charmaine Warner

Collaborator
DISC Type : is

Brand Manager - Indesit & Whirlpool UK at Whirlpool Corporation

Peterborough, England, United Kingdom

Overview

Charmaine Warner is the Brand Manager for Indesit & Whirlpool UK, leveraging extensive experience in the home appliance sector. Her career has progressed from a Buyer at Homebase to key marketing and account management roles at Whirlpool Corporation. She completed her A-Levels at Luton Sixth Form College.

Based on her career focus and professional interests, Charmaine is deeply engaged with the home appliance market. Her interest in major industry players like the Electrolux Group suggests a passion for understanding market dynamics and the competitive landscape.

She has a unique career trajectory, having moved from the retail buying side at Homebase to brand management at a leading global manufacturer.

Personality Overview

Good Listener

Fair-minded

Appreciative

They are more likely to opt for solutions that are proven in the market.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Brand Management
As Brand Manager for two major UK appliance brands, she is directly responsible for brand strategy, positioning, and marketing initiatives.
Home Appliances
Her entire career, from buying at Homebase to brand management at Whirlpool, has been focused on major and small domestic appliances.
Retail Buying
Her background as a Buyer for Homebase across categories like White Goods and Floorcare gives her a deep understanding of retailer perspectives.

Media Appearances

Charmaine has no verified media appearances

Work History

9-2019
Brand Manager - Indesit & Whirlpool UK at Whirlpool Corporation
1-2018 - 9-2019
Trade Marketing Manager at Whirlpool Corporation
6-2014 - 12-2017
National Account Manager - TESCO at Whirlpool Corporation
4-2012 - 6-2014
Buyer/Assistant Buyer at Homebase
1-2008 - 4-2012
Assistant Buyer at Homebase

Education

1997 - 1999
A-Levels from Luton Sixth Form College

More Information

Social Presence :

Prographics :

Exp : 19 Location : Peterborough, England, United Kingdom Job Level : Middle Designation : Brand Manager - Indesit & Whirlpool UK at Whirlpool Corporation
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Insights For Selling To Charmaine

During A Call Or A Meeting

DO's

  • When asking them questions, sound relatable and informal
  • Show them how they look good by making this decision
  • Take time to make them feel comfortable before getting to the main pitch

DONT's

  • Don’t give the impression of being unproven or risky
  • Don’t sound very transactional
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charmaine is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Charmaine

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Charmaine move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Charmaine take some risk or not?

  • They probably won’t put a lot at risk.

You And Charmaine

Personality Compatibility


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