Chayaa Nanjappa

Evaluator
DISC Type : Cds

Founder at Veeravratam Foundation

Mysore, Karnataka, India

Overview

Chayaa Nanjappa Rajappa is an award-winning first-generation entrepreneur and the Founder of Nectar Fresh. With a postgraduate degree in management, she has scaled her rural enterprise to produce 400 tons of food products monthly. People who have worked with her describe her as passionate, hard-working, and sincere.

Her personal passion is deeply intertwined with her professional mission of social upliftment. She is dedicated to empowering women and tribal communities, creating sustainable livelihoods through her ventures, and mentoring self-help groups to scale their operations and achieve financial independence.

Unique fact: She was an honored participant in the National Human Rights Commissions core group meeting on Business and Human Rights.

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Rural Empowerment
Her core mission is creating sustainable income for thousands of small farmers and tribal communities, a cause she champions through her ventures Nectar Fresh and the Veeravratam Foundation.
Ethical Supply Chains
She was an invited expert at a National Human Rights Commission meeting focused on safeguarding dignity and due diligence across supply chains, reflecting her commitment to ethical sourcing.
Women in Business
As the Country President for the Association of Business Women in Commerce and Industry (ABWCI), she actively promotes and supports female entrepreneurs.

Media Appearances

Chayaa has no verified media appearances

Work History

12-2023
Founder at Veeravratam Foundation
11-2007
Founder & Managing Director at Nectar Fresh Foods
Founder & Managing Director at Naman
5-2021
Country President at ABWCI - Association of Business Women in Commerce and Industry
8-2021 - 8-2025
State Vice president Laghu Udyog Bharati, Karnataka at Laghu Udyog Bharati

Education

Chayaa has no verified education history

More Information

Social Presence :

Prographics :

Exp : 18 Location : Mysore, Karnataka, India Job Level : Leadership Designation : Founder at Veeravratam Foundation
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Insights For Selling To Chayaa

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chayaa is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Chayaa

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Chayaa move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Chayaa take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Chayaa

Personality Compatibility


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