Che Bustos

Questioner
DISC Type : c

Enterprise Account Executive at Granicus

Denver Metropolitan Area, United States

Overview

Che Bustos is a consultative Enterprise Account Executive at Granicus, focused on helping government agencies modernize citizen engagement. With a background at Dell and other tech firms, he has deep expertise in technology sales, contract negotiation, and major account development. He is also certified in Conversational Marketing.



He holds a Conversational Marketing certification, highlighting a specific skill in modern, engagement-focused sales techniques.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Modernizing Government
His current role and recent activity focus on helping government agencies use technology like AI and automation to improve transparency and work faster.
Citizen Engagement
His professional headline states his commitment to empowering government agencies to modernize how they engage and serve their citizens.
Enterprise Technology
His career at Dell, Sungard, and his interest in Oracle and Cisco reflect a long-standing focus on enterprise-level technology solutions.

Media Appearances

Che has no verified media appearances

Work History

12-2025
Enterprise Account Executive at Granicus
3-2022 - 8-2025
Account Executive at Dell Technologies
6-2021 - 3-2022
Commercial Account Executive at Sungard Availability Services
11-2018 - 6-2021
Business Development Representative at Flexential at Flexential
2016 - 2018
Inside Sales Representative at Advanced Systems Group (ASG)

Education

Che has no verified education history

More Information

Social Presence :

Prographics :

Exp : 11 Location : Denver Metropolitan Area, United States Job Level : Middle Designation : Enterprise Account Executive at Granicus
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Insights For Selling To Che

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Che is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Che

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Che move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Che take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Che

Personality Compatibility


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