Chee Gates

Evaluator
DISC Type : cds

Head of Content Strategy, Small and Medium Business Marketing at Amazon

New York, New York, United States

Overview

Chee Gates is the Head of Content Strategy for Small and Medium Business Marketing at Amazon, where she combines data with creative development to shape marketing strategies. A graduate of Adelphi Universitys MFA program, she has deep experience leading content for major brands like MetLife and Bed Bath & Beyond. People often describe her as creative, energetic, and having amazing industry knowledge.

Outside of her corporate roles, Chee is a passionate writer and fitness enthusiast. Her articles have been featured in publications like O, The Oprah Magazine and Fitness. She is an ACE Certified Group Fitness Instructor and once wrote an article about the workout that does it all for O, The Oprah Magazine.

Unique fact: An alumna profile reveals she used to ride a Harley Davidson around New York City and writes "gangsta comedy" plays in her spare time.

Personality Overview

Hard To Convince

Thorough Evaluator

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Brand Storytelling
Helps brands tell compelling stories that convert customers by blending creative development with data and analytics, a skill honed at companies like Amazon and MetLife.
Content Strategy
Her entire career has centered on leading content strategy and development for Fortune 500 companies, including her current role as Head of Content Strategy at Amazon.
Health and Fitness
She is an ACE Certified Group Fitness Instructor and has been published in O, The Oprah Magazine and Fitness, covering topics on wellness and workouts.

Media Appearances

Chee has no verified media appearances

Work History

5-2022
Head of Content Strategy, Small and Medium Business Marketing at Amazon
3-2020 - 5-2022
Content Director at MetLife
11-2018 - 11-2019
Head of Content Strategy & Development at Resident
4-2016 - 11-2018
Manager of Content Development at Bed Bath & Beyond
4-2011 - 4-2016
Editorial Director at Sears Holdings Corporation

Education

Master of Fine Arts - MFA from Adelphi University
Bachelor of Arts - BA from Fairleigh Dickinson University

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York, New York, United States Job Level : Mid-senior Designation : Head of Content Strategy, Small and Medium Business Marketing at Amazon
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Insights For Selling To Chee

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chee is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Chee

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Chee move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Chee take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Chee

Personality Compatibility


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