Alice Ter Haar

Visionary
DISC Type : Ds

Chief Unicorn at Badass Unicorn

United Kingdom

Overview

Alice ter Haar is the founder and Chief Unicorn at Badass Unicorn, a consultancy focused on personal development and turbocharging the "Return on Individual. " A University of Manchester graduate and 2017 Marketing Academy Scholar, she previously held people strategy and marketing roles at Deliveroo. People often describe her as energetic, inspiring, and relatable.

Outside of work, Alice is a born-and-bred Londoner who enjoys the outdoors, particularly Richmond Park where she spent time as a child. She is a mother and often speaks about the intersection of parenting and professional life. Her values include integrity, connection, exploration, and fun.

Unique fact: Alice turned a career low-point of being demoted at Deliveroo into a powerful origin story for her consultancy, Badass Unicorn.

Personality Overview

Goal-Oriented

Big Vision Person

Early Adopter

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Personal Development
Her company, Badass Unicorn, is dedicated to helping individuals and teams thrive through self-awareness, empowerment, and workshops that score 9/10 on average.
Workplace Resilience
She frequently speaks on overcoming professional adversity, using her own story of being demoted at Deliveroo to teach others how to build resilience.
Authentic Leadership
Through her podcast and posts, she advocates for honest, "warts 'n' all" conversations and vulnerability, positioning herself as a guide rather than a guru.

Media Appearances

Alice has no verified media appearances

Work History

7-2018
Chief Unicorn at Badass Unicorn
10-2019 - 6-2020
People Strategy & Development Manager at Deliveroo
9-2017 - 10-2019
Senior Manager, EU Marketing at Deliveroo
4-2016 - 9-2017
International Marketing Manager at Deliveroo
5-2014 - 4-2016
Marketing Manager at Whitbread

Education

2017 - 2018
2017 Scholar from The Marketing Academy
2006 - 2009
Geography BA Hons from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 10 Location : United Kingdom Job Level : N/A Designation : Chief Unicorn at Badass Unicorn
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Insights For Selling To Alice

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alice is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Alice

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Alice move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Alice take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Alice

Personality Compatibility


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