Alice Ter Haar in

Alice Ter Haar

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Chief Unicorn at Badass Unicorn
📍 United Kingdom

Alice ter Haar is the founder and Chief Unicorn at Badass Unicorn, a consultancy focused on personal development and turbocharging the "Return on Individual. " A University of Manchester graduate and 2017 Marketing Academy Scholar, she previously held people strategy and marketing roles at Deliveroo. People often describe her as energetic, inspiring, and relatable.

Outside of work, Alice is a born-and-bred Londoner who enjoys the outdoors, particularly Richmond Park where she spent time as a child. She is a mother and often speaks about the intersection of parenting and professional life. Her values include integrity, connection, exploration, and fun.

Unique fact: Alice turned a career low-point of being demoted at Deliveroo into a powerful origin story for her consultancy, Badass Unicorn.

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Experience
10 Years
Current Role
Chief Unicorn
Location
United Kingdom
Personality Overview

How Alice shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Alice cares about

Personal Development
Her company, Badass Unicorn, is dedicated to helping individuals and teams thrive through self-awareness, empowerment, and workshops that score 9/10 on average.
Workplace Resilience
She frequently speaks on overcoming professional adversity, using her own story of being demoted at Deliveroo to teach others how to build resilience.
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Career

Work history

7-2018
Chief Unicorn
Badass Unicorn
10-2019 - 6-2020
People Strategy & Development Manager
Deliveroo
9-2017 - 10-2019
Senior Manager, EU Marketing
Deliveroo
4-2016 - 9-2017
International Marketing Manager
Deliveroo
5-2014 - 4-2016
Marketing Manager
Whitbread
In the press

Media appearances

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Education
2017 - 2018
2017 Scholar
The Marketing Academy
2006 - 2009
Geography BA Hons
The University of Manchester
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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