Cy Berryman

Energizer
DISC Type : I

Head of Product Marketing, Growth Channels, Social Marketing at Amazon

Seattle, Washington, United States

Overview

Cy is an experienced product marketing leader at Amazon, specializing in social marketing, growth channels, and customer acquisition. He has a track record of driving revenue growth and enhancing brand awareness. Cy holds an MBA from the UW Foster School of Business and is described by others as professional and an excellent communicator.

He was recognized as "Student of the Month" during his MBA program at the Foster School of Business for his academic and extracurricular achievements.

Personality Overview

Informal

Relationship Oriented

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are really good at seeing what the long-term impacts of their decisions could be. They are friendly, approachable and love to make new connections.

Topics They Care About

Social Channel Marketing
Leads a team at Amazon focused on automating and scaling marketing programs through new and emerging social media channels.
Bringing Products to Market
Has extensive experience developing and implementing go-to-market plans for B2B and B2C software and hardware product launches.
Customer Engagement
Developed and launched lifecycle marketing programs that scaled customer engagement growth for Amazon Photos, delivering over 100% YoY growth in 2021.

Media Appearances

Cy has no verified media appearances

Work History

6-2024
Head of Product Marketing, Growth Channels, Social Marketing at Amazon
9-2021 - 5-2024
Senior Manager, Product Marketing at Amazon
7-2019 - 9-2021
Senior Product Marketing Manager at Amazon
3-2015 - 8-2016
Marketing Director at Rose Point Navigation
2-2016 - 5-2016
MBA Consultant at Microsoft

Education

Master of Business Administration (MBA) from UW Foster School of Business

More Information

Social Presence :

Prographics :

Exp : 15 Location : Seattle, Washington, United States Job Level : Mid-senior Designation : Head of Product Marketing, Growth Channels, Social Marketing at Amazon
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Insights For Selling To Cy

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Be friendly and entertaining in your conversation
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cy is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Cy

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Cy move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Cy take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Cy

Personality Compatibility


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