Chelsea Campanelli

Enthusiast
DISC Type : i

Founding Partner at KIND/RED

New York, New York, United States

Overview

Chelsea Campanelli is the GVP of Innovation at Anheuser-Busch, where she leads end-to-end product experiences and develops industry-leading new items. Her career highlights include building and scaling consumer brands, with a focus on innovation and P&L leadership.

Chelsea is energized by solving strategic puzzles related to market opportunities and growth, especially during transformations. She is known for building brands, operating systems, and people, turning ambiguity into clear strategy.

She once operated A-Bs first wine acquisition, BABE Wine, as an autonomous business with full P&L ownership.

Personality Overview

Non-Confrontational

Story Driven

Consensus Focused

They are more about building relationships than just cutting deals.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Brand Innovation
As GVP of Innovation, she leads the development of new products like Michelob ULTRA Zero and Busch Light Apple, emphasizing end-to-end product experience.
Beyond Beer Growth
She spearheaded a strategic shift to capture growth in non-beer alcohol, significantly boosting portfolio net revenue growth at Anheuser-Busch.
Strategic P&L Leadership
Her experience includes full P&L ownership for brands like BABE Wine and leading teams responsible for a substantial portion of Anheuser-Busch's revenue.

Media Appearances

Chelsea has no verified media appearances

Work History

9-2025
Founding Partner at KIND/RED
1-2022
Group Vice President, Innovation - Marketing at Anheuser-Busch
9-2021 - 1-2022
Vice President, Beyond Beer Launchpad at Anheuser-Busch
11-2019 - 9-2021
General Manager, BABE Wine at Anheuser-Busch
7-2018 - 11-2019
Vice President, Beyond Beer Brands at Anheuser-Busch

Education

2007 - 2011
BSBA from UNC Kenan-Flagler Business School

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York, New York, United States Job Level : Senior Designation : Founding Partner at KIND/RED
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Insights For Selling To Chelsea

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chelsea is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Chelsea

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Chelsea move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Chelsea take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Chelsea

Personality Compatibility


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