Chelsea Campanelli in

Chelsea Campanelli

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Founding Partner at KIND/RED
📍 New York, New York, United States

Chelsea Campanelli is the GVP of Innovation at Anheuser-Busch, where she leads end-to-end product experiences and develops industry-leading new items. Her career highlights include building and scaling consumer brands, with a focus on innovation and P&L leadership.

Chelsea is energized by solving strategic puzzles related to market opportunities and growth, especially during transformations. She is known for building brands, operating systems, and people, turning ambiguity into clear strategy.

She once operated A-Bs first wine acquisition, BABE Wine, as an autonomous business with full P&L ownership.

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Experience
15 Years
Current Role
Founding Partner
Job Level
Senior
Location
New York, New York, United States
Personality Overview

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Priorities

Topics Chelsea cares about

Brand Innovation
As GVP of Innovation, she leads the development of new products like Michelob ULTRA Zero and Busch Light Apple, emphasizing end-to-end product experience.
Beyond Beer Growth
She spearheaded a strategic shift to capture growth in non-beer alcohol, significantly boosting portfolio net revenue growth at Anheuser-Busch.
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Career

Work history

9-2025
Founding Partner
KIND/RED
1-2022
Group Vice President, Innovation - Marketing
Anheuser-Busch
9-2021 - 1-2022
Vice President, Beyond Beer Launchpad
Anheuser-Busch
11-2019 - 9-2021
General Manager, BABE Wine
Anheuser-Busch
7-2018 - 11-2019
Vice President, Beyond Beer Brands
Anheuser-Busch
In the press

Media appearances

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Education
2007 - 2011
BSBA
UNC Kenan-Flagler Business School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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