Chemel Benali in

Chemel Benali

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Business Analyst at Amac | Apple Premium Reseller
📍 Utrecht, Utrecht, Netherlands

Chemel Benali is an experienced IT Business Analyst and E-commerce Product Owner with over a decade of expertise in driving digital transformation for leading retailers. He specializes in Adobe Commerce, Shopify Plus, and SAP Business One. People who have worked with him describe him as creative, knowledgeable, honest, and a goal-getter.

He has a keen interest in the intersection of technology and consumer behavior, particularly within the Lifestyle and Personal Care sectors. He focuses on leveraging technology to enhance customer experiences and streamline operations for brands in the Benelux region.

Unique fact: Chemel has a certification in Google Analytics, highlighting his data-driven approach to e-commerce strategy.

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Experience
4 Years
Current Role
Business Analyst
Location
Utrecht, Utrecht, Netherlands
Personality Overview

How Chemel shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Chemel cares about

Retail Transformation
He specializes in partnering with retailers to drive scalable digital transformation, bridging the gap between strategy and technical execution.
E-commerce Platforms
Possesses deep technical expertise in implementing and optimizing enterprise ecosystems like Adobe Commerce, Shopify Plus, and SAP Business One.
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Career

Work history

10-2023 - 10-2025
Business Analyst
Amac | Apple Premium Reseller
12-2022 - 5-2023
Functional Analyst (a.i.)
Zeeman textielSupers
11-2021 - 12-2022
E-Commerce Product Owner (a.i.)
Welkoop
7-2021 - 11-2021
E-Commerce Business Owner (a.i.)
Bakker.com
1-2020 - 5-2020
E-Commerce Product Owner (a.i.)
Intratuin
In the press

Media appearances

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Education
2005 - 2009
BA
NHL Hogeschool
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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