Chemel Benali

Judge
DISC Type : Dc

Business Analyst at Amac | Apple Premium Reseller

Utrecht, Utrecht, Netherlands

Overview

Chemel Benali is an experienced IT Business Analyst and E-commerce Product Owner with over a decade of expertise in driving digital transformation for leading retailers. He specializes in Adobe Commerce, Shopify Plus, and SAP Business One. People who have worked with him describe him as creative, knowledgeable, honest, and a goal-getter.

He has a keen interest in the intersection of technology and consumer behavior, particularly within the Lifestyle and Personal Care sectors. He focuses on leveraging technology to enhance customer experiences and streamline operations for brands in the Benelux region.

Unique fact: Chemel has a certification in Google Analytics, highlighting his data-driven approach to e-commerce strategy.

Personality Overview

Demanding

Quality Focused

Generally Skeptic

They respond well to strong and respectful communication.  More than the product, they care about the impact of the product. They like to move fast and expect the same from others.

Topics They Care About

Retail Transformation
He specializes in partnering with retailers to drive scalable digital transformation, bridging the gap between strategy and technical execution.
E-commerce Platforms
Possesses deep technical expertise in implementing and optimizing enterprise ecosystems like Adobe Commerce, Shopify Plus, and SAP Business One.
AI in Retail
[Predicted] His headline "AI Enabled | Retail" indicates a professional focus on applying artificial intelligence to solve challenges in the retail industry.

Media Appearances

Chemel has no verified media appearances

Work History

10-2023 - 10-2025
Business Analyst at Amac | Apple Premium Reseller
12-2022 - 5-2023
Functional Analyst (a.i.) at Zeeman textielSupers
11-2021 - 12-2022
E-Commerce Product Owner (a.i.) at Welkoop
7-2021 - 11-2021
E-Commerce Business Owner (a.i.) at Bakker.com
1-2020 - 5-2020
E-Commerce Product Owner (a.i.) at Intratuin

Education

2005 - 2009
BA from NHL Hogeschool

More Information

Social Presence :

Prographics :

Exp : 4 Location : Utrecht, Utrecht, Netherlands Job Level : N/A Designation : Business Analyst at Amac | Apple Premium Reseller
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Insights For Selling To Chemel

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chemel is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Chemel

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Chemel move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Chemel take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Chemel

Personality Compatibility


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