Cheng Li

Questioner
DISC Type : c

Co-Founder at TidalWave

New York, New York, United States

Overview

Cheng has no verified overview

Personality Overview

Price-Sensitive

Not Easily Convinced

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Cheng has no verified topics they care about

Media Appearances

Cheng has no verified media appearances

Work History

8-2022
Co-Founder at TidalWave
8-2022
Business Owner at Minimum Viable LLC
5-2021 - 4-2022
Senior Director of Software Engineering at Better
4-2020 - 4-2021
Software Engineering at Google
4-2018 - 4-2020
Co-Founder & CTO at Atlas Protocol

Education

2006 - 2009
Master from Peking University
2002 - 2006
Bachelor from Peking University

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York, New York, United States Job Level : N/A Designation : Co-Founder at TidalWave
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Insights For Selling To Cheng

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheng is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Cheng

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cheng move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Cheng take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Cheng

Personality Compatibility


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