Cheri Tree

Commander
DISC Type : D

Founder, Chairman & CEO at Codebreaker Technologies, LLC

Laguna Beach, California, United States

Overview

Cheri Tree is the Founder, Chairman, and CEO of Codebreaker Technologies, where she created the B. A. N. K. methodology to predict buying behavior. A world-renowned speaker and author, she has presented at Harvard and the United Nations. People who have worked with her often describe her as visionary, charismatic, and a master mentor. She holds a Bachelor of Science from Brigham Young University.

Having lived in Europe, Africa, and Asia, Cheri has a significant international background and graduated from a military boarding school in London. A former whitewater rafting guide, she is a student of personal development, believing that small, consistent daily habits are the key to creating massive long-term results in life and business.

After making millions, Cheri faced extreme adversity and lived in a storage unit for 18 months while she rebuilt her life and business.

Personality Overview

Strong-Willed

Candid & Clear

Risk-Taker

They like to be in a position where they can control the conversation and terms.  They respond well to strong and respectful communication. They are very proud of what they do.

Topics They Care About

Personality-Based Sales
She created the B. A. N. K. methodology, a system designed to crack the personality code of customers to understand 'Why They Buy' and increase sales effectiveness.
Entrepreneurial Resilience
She openly shares her personal story of losing millions and living in a storage unit for 18 months to rebuild her career, emphasizing a comeback mindset.
Sales Methodology
She is passionate about fixing what she calls the 'broken' traditional sales system by shifting the focus from 'how to sell' to 'why people buy'.

Media Appearances

Meet the Founder – Codebreaker Technologies, LLC.. Featured in Codebreaker Technologies (official website)

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Cheri Tree – Founder, Chairman & CEO, Codebreaker Technologies, LLC (Stevie Awards Profile). Featured in Stevie Awards

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Work History

7-2019
Founder, Chairman & CEO at Codebreaker Technologies, LLC
7-2012
International Keynote, Professional & University Speaker at Codebreaker Technologies, LLC
7-2012
Master Sales Trainer & Chief Learning Officer at Codebreaker Technologies, LLC
7-2012 - 7-2019
Founder & Chief Executive Officer, CEO at Codebreaker, Inc.
3-2010 - 7-2012
Founder & CEO at Global XTS

Education

1990 - 1995
Bachelor of Science (B.S.) from Brigham Young University
1988 - 1990
High School Diploma from London Central High School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Laguna Beach, California, United States Job Level : Leadership Designation : Founder, Chairman & CEO at Codebreaker Technologies, LLC
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Insights For Selling To Cheri

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheri is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Cheri

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Cheri move?

  • They can take decisions very fast if you manage to convince them.
  • Can Cheri take some risk or not?

  • The risks don’t matter much to them.

You And Cheri

Personality Compatibility


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