Cheri Tree in

Cheri Tree

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Founder, Chairman & CEO at Codebreaker Technologies, LLC
📍 Laguna Beach, California, United States

Cheri Tree is the Founder, Chairman, and CEO of Codebreaker Technologies, where she created the B. A. N. K. methodology to predict buying behavior. A world-renowned speaker and author, she has presented at Harvard and the United Nations. People who have worked with her often describe her as visionary, charismatic, and a master mentor. She holds a Bachelor of Science from Brigham Young University.

Having lived in Europe, Africa, and Asia, Cheri has a significant international background and graduated from a military boarding school in London. A former whitewater rafting guide, she is a student of personal development, believing that small, consistent daily habits are the key to creating massive long-term results in life and business.

After making millions, Cheri faced extreme adversity and lived in a storage unit for 18 months while she rebuilt her life and business.

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Experience
17 Years
Current Role
Founder, Chairman & CEO
Job Level
Leadership
Location
Laguna Beach, California, United States
Personality Overview

How Cheri shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Cheri cares about

Personality-Based Sales
She created the B. A. N. K. methodology, a system designed to crack the personality code of customers to understand 'Why They Buy' and increase sales effectiveness.
Entrepreneurial Resilience
She openly shares her personal story of losing millions and living in a storage unit for 18 months to rebuild her career, emphasizing a comeback mindset.
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Career

Work history

7-2019
Founder, Chairman & CEO
Codebreaker Technologies, LLC
7-2012
International Keynote, Professional & University Speaker
Codebreaker Technologies, LLC
7-2012
Master Sales Trainer & Chief Learning Officer
Codebreaker Technologies, LLC
7-2012 - 7-2019
Founder & Chief Executive Officer, CEO
Codebreaker, Inc.
3-2010 - 7-2012
Founder & CEO
Global XTS
In the press

Media appearances

Meet the Founder – Codebreaker Technologies, LLC.. Featured in Codebreaker Technologies (official website)
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Cheri Tree – Founder, Chairman & CEO, Codebreaker Technologies, LLC (Stevie Awards Profile). Featured in Stevie Awards
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Education
1990 - 1995
Bachelor of Science (B.S.)
Brigham Young University
1988 - 1990
High School Diploma
London Central High School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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