Cherie Fu

Energizer
DISC Type : I

Senior Director of Digital Media & Programs at AARP

Austin, Texas, United States

Overview

Cherie has no verified overview

Personality Overview

Full Of Energy

Relationship Oriented

Informal

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are people oriented, friendly and like creating new connections. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Cherie has no verified topics they care about

Media Appearances

Cherie has no verified media appearances

Work History

10-2022
Senior Director of Digital Media & Programs at AARP
9-2014 - 10-2022
Director of Digital Media & Programs at AARP
6-2014 - 9-2014
Integrated Marketing Manager at McKinley Marketing Partners
1-2013 - 1-2014
Head of Marketing North America at YOOX
9-2010 - 12-2012
Director of E-Commerce at Estee Lauder

Education

2003 - 2005
MBA from Harvard Business School
1996 - 2000
BA from Yale University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Austin, Texas, United States Job Level : Senior Designation : Senior Director of Digital Media & Programs at AARP
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Insights For Selling To Cherie

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Invite them for a lunch or a drink/coffee
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cherie is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Cherie

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Cherie move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Cherie take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Cherie

Personality Compatibility


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