Cherry Prangley

Questioner
DISC Type : c

Vice President & CDO, Data & Analytics at AAA Auto Club Enterprises

United States

Overview

Cherry Prangley is the Vice President & Chief Data Officer at AAA, specializing in leveraging data science and AI/ML to create impactful solutions within the insurance industry. An alumna of Northwestern University and UC Irvine, she is a collaborative leader focused on driving innovation and business value through analytics.

Outside of her primary role, Cherry follows major corporations known for innovation, holding interests in both the technology and entertainment sectors, specifically Microsoft and The Walt Disney Company. She is a certified Project Management Professional (PMP) and Chartered Property Casualty Underwriter (CPCU).

Through predictive modeling, she has increased sales lead close ratios by as much as 500 basis points.

Personality Overview

Systematic

Not Easily Convinced

Value Seeker

They prefer to analyze every situation thoroughly.
  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Data-Driven Culture
Emphasizes creating data literacy programs and breaking down organizational silos to foster a culture where data informs every decision.
AI in Insurance
Focuses on implementing AI and machine learning models to improve processes, pricing, and member value in the insurance sector.
Actionable Analytics
Passionate about moving beyond simple reporting to deliver measurable and impactful business insights that drive strategic growth and innovation.

Media Appearances

Cherry has no verified media appearances

Work History

5-2025
Vice President & CDO, Data & Analytics at AAA Auto Club Enterprises
12-2021 - 5-2025
Group Manager of Data Science and Business Enablement at AAA Auto Club Enterprises
1-2019 - 12-2021
Unit Manager of Big Data Analytics and Data Science at AAA Auto Club Enterprises
7-2017 - 12-2018
Unit Manager of Digital Marketing, Analytics, and CRM at AAA Auto Club Enterprises
9-2016 - 6-2017
Manager of Digital Marketing, CRM, & Analytics at AAA Auto Club Enterprises

Education

2015 - 2017
Master of Science - MS from Northwestern University
2011 - 2013
MBA from UC Irvine

More Information

Social Presence :

Prographics :

Exp : 23 Location : United States Job Level : Senior Designation : Vice President & CDO, Data & Analytics at AAA Auto Club Enterprises
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Insights For Selling To Cherry

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cherry is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Cherry

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cherry move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Cherry take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Cherry

Personality Compatibility


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