Cheryl Bachelder

Enigma
DISC Type : idc

Co-Chair Capital Campaign Committee at The Salvation Army Metro Atlanta Area Command

Pinehurst, North Carolina, United States

Overview

Cheryl Bachelder is an accomplished executive and board member with extensive experience leading major consumer and restaurant brands. As the former CEO of Popeyes, she orchestrated a remarkable turnaround. She holds director positions at US Foods and Chick-fil-A and earned her B. S. and M. B. A. from Indiana University.

Cheryl is a passionate advocate for "servant leadership, " a philosophy she detailed in her book, "Dare to Serve. " She is actively involved in her community, co-chairing a capital campaign for The Salvation Army. A lifelong learner, she enjoys reading and is a fan of the classical education movement.

She is credited with growing the enterprise market cap of Popeyes from under $300 million to over $1. 3 billion during her tenure as CEO.

Personality Overview

Friendly Yet Blunt

Challenger

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Servant Leadership
Authored the book "Dare to Serve" on this topic and centered her successful turnaround of Popeyes on this philosophy of putting people first.
Brand Turnarounds
Known for orchestrating the highly successful revitalization of Popeyes Louisiana Kitchen, driving significant growth in sales, profits, and market share during her decade as CEO.
Corporate Governance
Serves on the boards of US Foods and Chick-fil-A, chairing the Compensation Committee at US Foods, and holds an NACD Board Leadership Fellow certification.

Media Appearances

Cheryl has no verified media appearances

Work History

3-2020 - 2-2025
Co-Chair Capital Campaign Committee at The Salvation Army Metro Atlanta Area Command
4-2019 - 12-2025
Director at Chick-fil-A Corporate
10-2018
Director at US Foods
6-2013 - 12-2018
Compensation Committee Chair at Pier 1
10-2012 - 8-2020
Board Member at Pier 1

Education

8-1974 - 8-1978
B.S./M.B.A. from Indiana University Bloomington
Honorary Doctorate from Indiana Wesleyan University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Pinehurst, North Carolina, United States Job Level : Mid-senior Designation : Co-Chair Capital Campaign Committee at The Salvation Army Metro Atlanta Area Command
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Insights For Selling To Cheryl

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryl is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Cheryl

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Cheryl move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Cheryl take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Cheryl

Personality Compatibility


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