Cliff Goins IV ♟🛫🚀

Commander
DISC Type : D

Author at Augsburg Fortress Publishers

Greater Chicago Area, United States

Overview

Cliff Goins IV is an entrepreneur, investor, and financial expert with over 25 years of experience at firms like Amazon and Northern Trust. As Managing Principal at Ashe Beach Companies, he applies Fortune 500 expertise to help lower middle-market businesses grow. He holds an MBA from Northwesterns Kellogg School of Management.

Outside of his professional ventures, Cliff is a proud "girldad" who values the life lessons learned through sports and perseverance. He is passionate about economic justice and creating equitable opportunities, a mission that drives both his work and personal advocacy, stemming from his belief that business ownership is an engine for economic growth.

He is the author of the book "MINDING THE WEALTH GAP, " where he provides a playbook for achieving economic equity.

Personality Overview

Strong-Willed

Impact-Driven

Very Quick

They like to be in a position where they can control the conversation and terms.  More than the product, they care about the effectiveness of the product. They are not focused on building rapport and relationships.

Topics They Care About

Closing Wealth Gap
Authored the book "MINDING THE WEALTH GAP" and frequently uses hashtags like #TeamGapClosers to promote his mission of economic equity and justice.
Generative AI Applications
Co-founded Scaleup, Inc. , a company that utilizes GenAI to innovate and improve supplier selection and development for businesses.
Entrepreneurship Support
Through his firm Ashe Beach Companies, he acts as an independent sponsor to help business owners transition or grow their lower middle-market companies.

Media Appearances

Village Talks E.4 - Cliff Goins IV with Ashe Beach Companies. Featured in YouTube

See Now

Work History

2-2025
Author at Augsburg Fortress Publishers
2-2024
Managing Principal at Ashe Beach Companies
1-2023
Co-founder | Board Director at Scaleup, Inc.
9-2021 - 1-2023
Principal, Business Development at Amazon
4-2020 - 9-2021
SVP, COO, Emotomy at Northern Trust Asset Management

Education

BS from Florida Agricultural and Mechanical University
MBA from Northwestern University - Kellogg School of Management

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Chicago Area, United States Job Level : Middle Designation : Author at Augsburg Fortress Publishers
URL has been copied!

Insights For Selling To Cliff

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cliff is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Cliff

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Cliff move?

  • They can take decisions very fast if you manage to convince them.
  • Can Cliff take some risk or not?

  • The risks don’t matter much to them.

You And Cliff

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.