Cheryl Baillie

Commander
DISC Type : D

Executive Vice President (EVP) Sales and Marketing at Ergotron

Boston, Massachusetts, United States

Overview

Cheryl has no verified overview

Personality Overview

Risk-Taker

Candid & Clear

Impact-Driven

They put a lot of effort into ensuring personal success.  They respond well to strong and respectful communication. They are less concerned about the product and more about its potential impact.

Topics They Care About

Cheryl has no verified topics they care about

Media Appearances

Cheryl has no verified media appearances

Work History

11-2025
Executive Vice President (EVP) Sales and Marketing at Ergotron
6-2024 - 11-2025
Vice President - North America at Omnicell
3-2023 - 5-2024
Chief Commercial Officer (CCO) & Executive Board Member at Perma Pure LLC
2-2018 - 2-2023
Vice President, Strategic Customer Group at BD
VP/District/General Manager at Softchoice

Education

Bachelor Degree from Saint Mary's University
Professional Certification: Certificate in Financial Management from Dalhousie University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Boston, Massachusetts, United States Job Level : Leadership Designation : Executive Vice President (EVP) Sales and Marketing at Ergotron
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Insights For Selling To Cheryl

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryl is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Cheryl

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Cheryl move?

  • If convinced, they can reach decisions quite fast.
  • Can Cheryl take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Cheryl

Personality Compatibility


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