Cheryl Calhoun, CPA, MBA

Wildcard
DISC Type : sic

Managing Director at CBIZ Advisory Services

Los Angeles, California, United States

Overview

Cheryl has no verified overview

Personality Overview

Requires Proof

Friendly But Slow

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Cheryl has no verified topics they care about

Media Appearances

Cheryl has no verified media appearances

Work History

11-2024
Managing Director at CBIZ Advisory Services
7-2024
Comittee Chair, Governance at American Lung Association
7-2014 - 11-2024
National Board Member, Chair Audit Risk and Oversight Committee at American Lung Association
1-2011
Advisory Council Member at Dress for Success Worldwide-West
1-2000
Managing Director at CBIZ Advisory Services

Education

M.B.A from UCLA
B.A from UCLA

More Information

Social Presence :

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Exp : 26 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Managing Director at CBIZ Advisory Services
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Insights For Selling To Cheryl

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryl is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Cheryl

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Cheryl move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Cheryl take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Cheryl

Personality Compatibility


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