Cheryl Davis

Examiner
DISC Type : cs

Owner at The Davis Group

Columbus, Ohio, United States

Overview

Cheryl Davis is the Principal of The Davis Group, a Columbus-based firm of design-focused manufacturers representatives she has run since 1999. Her company specializes in commercial furniture, outfitting diverse environments from corporate offices to hospitality and educational institutions. She focuses on balancing form and function to meet client needs.

Outside of her professional life, Cheryl is an active community volunteer, serving as an officer in the Columbus Alumnae Chapter of Alpha Omicron Pi. She follows publications like The Wall Street Journal and Harvard Business Review. People who know her describe her as an amazing person who can always be counted on.

She is a dedicated volunteer, holding an officer position in her local sorority alumnae chapter.

Personality Overview

Late Adopter

Tough To Convince

Process Oriented

They do not like taking risks at all and go for proven options in the end.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. Being observant comes to them naturally.

Topics They Care About

Commercial Design
As Principal of a firm representing commercial furniture lines since 1999, she is deeply involved in projects for corporate, hospitality, and educational spaces.
Workspace Environments
She shares content about improving work environments, such as solutions from Mergeworks to create quieter and more functional office spaces.
Small Business Finance
As a long-time business owner, she is engaged with financial topics, recently sharing insights about tax deductions for the 2024 season.

Media Appearances

Cheryl has no verified media appearances

Work History

1999
Owner at The Davis Group

Education

1989 - 1993
Education details unavailable from Purdue University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Columbus, Ohio, United States Job Level : N/A Designation : Owner at The Davis Group
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Insights For Selling To Cheryl

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryl is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Cheryl

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Cheryl move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Cheryl take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Cheryl

Personality Compatibility


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