Kenneth DeLozier

Questioner
DISC Type : c

Senior Director, Sales - Walmart at Newell Brands

Rogers, Arkansas, United States

Overview

Kenneth is the Senior Director of Sales at Newell Brands, where he leads the Walmart sales team for the entire home segment. His expertise is in consumer packaged goods, managing iconic brands like Crock-Pot, Rubbermaid, and Yankee Candle. His career includes extensive sales and planning experience at Georgia-Pacific.

He is an alumnus of both the University of Tennessees Haslam College of Business and the University of Arkansas Sam M. Walton College of Business, where he earned his MBA. His career focus on Walmart suggests a strong connection to the Northwest Arkansas area.

He has direct sales responsibility for an incredibly diverse range of well-known household brands, from kitchen appliances to home fragrances.

Personality Overview

Systematic

Cautious & Analytical

Value Seeker

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Retail Sales Leadership
He leads the large Walmart sales team for Newell's home segment and previously managed major tissue and towel accounts for Georgia-Pacific at the same retailer.
CPG Brand Strategy
Manages the strategy and growth for a portfolio of major consumer brands like Mr. Coffee, Oster, and Calphalon within the world's largest retailer.
Building Sales Teams
Frequently shares and promotes open senior sales and strategy roles on his team, indicating a focus on acquiring and developing talent.

Media Appearances

Kenneth has no verified media appearances

Work History

1-2024
Senior Director, Sales - Walmart at Newell Brands
9-2023 - 1-2024
Director of Sales - Walmart at Newell Brands
6-2021 - 11-2023
Director, Customer Planning - Dixie® at Georgia-Pacific LLC
12-2019 - 6-2021
Senior Customer Planning Manager at Georgia-Pacific LLC
2018 - 12-2019
Senior National Account Manager - Walmart, Tissue & Towel at Georgia-Pacific LLC

Education

2017 - 2019
Master of Business Administration - MBA from University of Arkansas ­- Sam M. Walton College of Business
2006 - 2011
B.S. in B.A. from Haslam College of Business at the University of Tennessee

More Information

Social Presence :

Prographics :

Exp : 17 Location : Rogers, Arkansas, United States Job Level : Senior Designation : Senior Director, Sales - Walmart at Newell Brands
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Insights For Selling To Kenneth

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kenneth is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Kenneth

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kenneth move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Kenneth take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Kenneth

Personality Compatibility


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