Rahul Kumbhat

Evaluator
DISC Type : DCs

Head of Digital Commerce at Diageo

Bengaluru, Karnataka, India

Overview

Rahul is a visionary leader with over 16 years of experience in data analytics, AI, and digital commerce. As Head of Digital Commerce at Diageo, he focuses on driving growth through data-driven strategies. Colleagues describe him as an innovative problem solver and a great mentor. He holds a PGDBM from Wigan and Leigh College.

He once directed a team where he implemented process improvements that increased efficiency by 100x within nine months.

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Digital Commerce
As the current Head of Digital Commerce at Diageo, he is responsible for leading initiatives to enhance online Net Sales Value (NSV) and consumer engagement.
AI in CPG
Actively deploys AI-driven solutions at Diageo and recently discussed the forces reshaping the CPG and retail landscape at the Groceryshop conference.
Customer Experience
Acted as a speaker and panelist at the 21st Edition CX Strategy Summit, discussing the future of Customer Experience and its transformative role.

Media Appearances

Rahul has no verified media appearances

Work History

3-2025
Head of Digital Commerce at Diageo
12-2023 - 2-2025
Head of Strategy Performance & Insights at Diageo
9-2022 - 11-2023
Senior Manager, Decision Sciences - Marketing Effectiveness at Diageo
10-2020 - 9-2022
Manager – Marketing Data & Analytics at Diageo
7-2019 - 9-2020
Manager Digital Data & Analytics at Diageo

Education

2007 - 2009
PGDBM from Wigan and Leigh College
2003 - 2007
BCOM from Vijaya College

More Information

Social Presence :

Prographics :

Exp : 16 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Head of Digital Commerce at Diageo
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Insights For Selling To Rahul

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rahul is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Rahul

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Rahul move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Rahul take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Rahul

Personality Compatibility


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