Cheryl K.

Questioner
DISC Type : c

IT Reseller Account Manager at Epson UK Ltd

Manchester, England, United Kingdom

Overview

Cheryl has no verified overview

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to do thorough analysis of any situation.

Topics They Care About

Cheryl has no verified topics they care about

Media Appearances

Cheryl has no verified media appearances

Work History

2-2023
IT Reseller Account Manager at Epson UK Ltd
1-2022 - 12-2022
Customer Experience Manager at The DMS Digital Group
1-2021 - 9-2021
National Account Manager at Geo Computers
1-2019 - 11-2020
Business Manager - Online Partners at Brother UK Ltd
7-2012 - 1-2019
Business Manager - Retail at Brother UK Ltd

Education

2004 - 2008
BSc (Hons) from Sheffield Hallam University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Manchester, England, United Kingdom Job Level : Middle Designation : IT Reseller Account Manager at Epson UK Ltd
URL has been copied!

Insights For Selling To Cheryl

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryl is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Cheryl

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cheryl move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Cheryl take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Cheryl

Personality Compatibility


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