Cheryl L.

Trailblazer
DISC Type : DI

Director of Engineering, Core Teams at CoLab Software

Toronto, Ontario, Canada

Overview

Cheryl is the Director of Engineering for Core Teams at CoLab Software, leveraging a background from the University of Guelph. Colleagues and reports consistently describe her as a diligent, positive team player with well-tuned problem-solving skills, who excels at mentoring and providing constructive feedback to her team members.

She is passionate about personal growth and resilience, openly sharing insights from overcoming significant life challenges. Cheryl champions a team culture that balances hard work with fun, fostering an environment where people feel supported. Her journey reflects a deep commitment to continuous personal and professional development.

Before moving into tech, Cheryl was an award-winning sales professional, once achieving #1 in sales out of 200 employees by nearly quadrupling the monthly goal.

Personality Overview

Friendly But Fast

Persuasive

Charismatic

They respond better to a combination of speed and relationship.  They like to keep things under control. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Engineering Leadership
Her career has progressed through multiple leadership roles, including Team Lead and Mentor, demonstrating a consistent focus on guiding and developing engineering teams.
Positive Team Culture
She publicly celebrates her team's ability to work hard while also having fun, showing she values a supportive and enjoyable work environment.
Career Transformation
Her significant career pivot from insurance and sales to software engineering leadership indicates a strong belief in personal and professional evolution.

Media Appearances

Cheryl has no verified media appearances

Work History

2-2025
Director of Engineering, Core Teams at CoLab Software
6-2023
Engineering Manager at CoLab Software
9-2022 - 7-2023
Design Systems Lead at CoLab Software
1-2017 - 11-2018
Team Lead at The Co-operators
1-2017 - 11-2018
Mentor at The Co-operators

Education

2010 - 2015
Bachelor of Applied Science - BASc from University of Guelph

More Information

Social Presence :

Prographics :

Exp : 6 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Director of Engineering, Core Teams at CoLab Software
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Insights For Selling To Cheryl

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryl is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Cheryl

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Cheryl move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Cheryl take some risk or not?

  • They can take risks if necessary.

You And Cheryl

Personality Compatibility


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