Cheryl Pearl

Galvanizer
DISC Type : Id

Marketing Director at Industrial Device Investments

Hudson, New Hampshire, United States

Overview

Cheryl is a results-driven Creative Marketing Director at Industrial Device Investments with a long history of leading high-performance teams. A graduate of Rivier University, she specializes in creative strategy and brand development, having progressed from Designer to Creative Director during a decade at Extreme Networks. Colleagues describe her as hardworking, creative, and highly collaborative.

Outside of her core marketing duties, Cheryl shows a keen interest in personal and professional growth, encouraging others to explore topics like emotional intelligence. She is passionate about motivating teams and fostering career development, dedicating time and energy to mentoring her staff and helping colleagues succeed.

She successfully grew from a contract designer to the Creative Director within a single company, Extreme Networks, over nearly 10 years.

Personality Overview

Socially Adept

Persuader

Self-Assured

They are charming and can persuade others to support their decisions.  They are not against taking risks and can make tough decisions when required.
 They prefer to ensure that they are in control of the situation.

Topics They Care About

Creative Leadership
Her entire career trajectory and multiple recommendations highlight her skill in motivating, developing, and leading creative teams to deliver impactful results.
Brand Development
Her headline emphasizes brand development, and a recommendation notes her exceptional ability to translate executive visions into concepts while staying true to the brand.
Team Mentorship
Recommendations frequently praise her for helping colleagues navigate their careers and for dedicating significant energy to the career development of her staff.

Media Appearances

Cheryl has no verified media appearances

Work History

7-2024
Marketing Director at Industrial Device Investments
11-2022 - 4-2024
Creative Director at Extreme Networks
5-2021 - 11-2022
Manager, Creative at Extreme Networks
9-2018 - 5-2021
Design Manager at Extreme Networks
11-2011 - 8-2014
Art Director at Gex, Inc.

Education

1992 - 1997
Bachelor from Rivier University
Bachelor of Arts (B.A.) from Rivier

More Information

Social Presence :

Prographics :

Exp : 12 Location : Hudson, New Hampshire, United States Job Level : Mid-senior Designation : Marketing Director at Industrial Device Investments
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Insights For Selling To Cheryl

During A Call Or A Meeting

DO's

  • You might need to keep the conversation on track, they tend to slide off-topic
  • Help them weigh the risks by sharing how others made similar decisions
  • Find ways to push them a little if they don’t start giving a clear yes or no in due course

DONT's

  • Do not come across as negative or non-supportive, work with them as a partner
  • Don’t be excessively objective, focus on building a story first
  • Don’t rely too much on what they promise, make your own deductions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryl is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Cheryl

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Cheryl move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Cheryl take some risk or not?

  • If necessary, they will be ready to take risks.

You And Cheryl

Personality Compatibility


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