Cheryl Sulock, CMP, CSEP

Enthusiast
DISC Type : i

Head of Global Sponsorship & Advertising at IAAPA

Orlando, Florida, United States

Overview

Cheryl has no verified overview

Personality Overview

Non-Confrontational

Consensus Focused

Amiable & Agreeable

They are more about building relationships than just cutting deals.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Cheryl has no verified topics they care about

Media Appearances

Cheryl has no verified media appearances

Work History

8-2024
Head of Global Sponsorship & Advertising at IAAPA
2-2022 - 8-2024
Director of Global Sponsorship and Advertising at IAAPA
9-2013 - 2-2022
Director of Convention & Trade Show at FRSA - Florida's Association for Roofing Professionals
5-2008 - 9-2013
Event Manager at Orange County Convention Center
4-2005 - 4-2008
Recreation Manager at Nickelodeon Family Suites

Education

Bachelor of Arts (BA) from State University of New York at Fredonia

More Information

Social Presence :

Prographics :

Exp : 25 Location : Orlando, Florida, United States Job Level : Mid-senior Designation : Head of Global Sponsorship & Advertising at IAAPA
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Insights For Selling To Cheryl

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryl is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Cheryl

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Cheryl move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Cheryl take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Cheryl

Personality Compatibility


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