Cheryl Valdez

Energizer
DISC Type : I

Business Service Manager at Safeway

Dublin, California, United States

Overview

Cheryl Valdez is a long-serving Business Relationship Manager at Safeway with 50 years of experience, specializing as a liaison between IT support and business leaders. She holds a Business Relationship Management Professional certification and has deep expertise in POS and payment systems. Colleagues describe her as hard-working, committed, and dedicated.

After a five-decade career with Safeway/ALB, Cheryl is looking forward to her upcoming retirement.

Personality Overview

Informal

Full Of Energy

Enthusiastic

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

POS & Payment Systems
Her profile highlights extensive expertise and multiple roles focused on Point of Sale and payment systems throughout her career at Safeway.
IT & Business Alignment
Her core function is serving as a liaison between technical teams and business leaders, ensuring technology meets business needs.
Retail Technology
With 50 years at Safeway and an interest in competitor Kroger, she has a deep-rooted focus on technology within the retail sector.

Media Appearances

Cheryl has no verified media appearances

Work History

10-2011
Business Service Manager at Safeway
10-2009 - 10-2011
Manager- Critical Situation/Problem Mgmt at Safeway
1-2003 - 1-2004
IT Business Analyst at Safeway
1-2002 - 2003
Retail Quality Assurance Lead at Safeway
1-1998 - 1-2002
Development and Support Analyst POS systems Group at Safeway

Education

Certification from Business Relationship Management Institute

More Information

Social Presence :

Prographics :

Exp : 30 Location : Dublin, California, United States Job Level : Middle Designation : Business Service Manager at Safeway
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Insights For Selling To Cheryl

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Share some stories about how you you have helped people in similar positions succeed
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryl is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Cheryl

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Cheryl move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Cheryl take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Cheryl

Personality Compatibility


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